Face masks have not remained useful only as protective gear but have become an important part of our wardrobe with other apparel. New and unique designs of masks are finding their way in the stores and people are demanding branded logo face masks matching with their main outfits. Face masks have become an effective way to advertise your brands and products. With everyone wearing the mask it is a very simple and easy way to promote your brand by using your logo over them. So, why retail stores are using branded face masks?
Big Brands Designing Branded Logo Face Masks
As more and more states are making it mandatory to wear the face mask, many big brands have started designing masks in their signature style. Many brand owners have developed masks with their logos printed over them.
The big brands like the NBA and WNBA were the first ones to use face masks for their brand promotion. Many other companies follow the trend. For instance, Disney has come out with masks featuring its popular Mickey and Minnie Mouse character. The masks have also made their way in the sports circles. The National Football and Hockey Leagues, NFL, and NHL along with Major League Soccer have designed masks featuring their respective teams. Many other institutions and marketers including Universal Music Group, Alice+Oliva, and Atoms have also released their masks for promotional or marketing activities.
Why Retail Stores Are Using Branded Face Masks?
With the spread of COVID19 across the nation, the cloth industry was helplessly witnessing a quick collapse. However, during the tough times, some of the more aware retail store owners were closely watching the actions taken in China during and after the lockdown phases.
They observed that China had made it mandatory to wear masks to all its citizens after the reopening. The retailers anticipated that the same trend will be followed in the USA as well and therefore they started designing and using branded logo face masks in their retail stores. The decision paid off to many retail stores and now the demand for these masks is growing day by day. It has prevented many retail stores from a possible close down.
Final Words
Every business owner is trying to find out new ways to survive during the current pandemic. Retail stores have found a unique way of sustaining their businesses at the time when the cloth industry was witnessing a complete collapse. They could survive the brunt of the pandemic by using the branded logo face masks and now they are searching for new ways to design the face masks to grow in the market.
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