Building And Sustaining A Blogging Community
Recently, I got a comment asking me to write a post about building and sustaining a blogging community and I thought that was a really great idea for a blog post. It’s something I haven’t really gotten into much detail about before but it’s also something I think is an important part of blogging. By the way, do check out her amazing site by clicking here!
Personally, I think that community is a huge part of blogging. For me, it’s the best part of blogging. We are so lucky to have the WP community which is honestly one of the best online communities. Compared to social media sites and other platforms, this one is insanely supportive, kind and friendly.
However, building your own community on your blog can be difficult especially at first. It takes a while to grow a community of like-minded people you can interact with. And it’s even harder to sustain this community. Unless, you’re Elon Musk and can just buy the platform… So, without throwing more shade at billionaires, here are some tips on how your can build and sustain a blogging community:
A great way to both build and sustain a blogging community is to be active on this platform. Activity is the number one thing the algorithm looks for when it decides whether or not to push your post/posts and that’s why making sure you’re as active as possible is important.
Pretty much, to put it simply, the more active you are on WordPress, the more the WP algorithm is going to push your post both to your current followers and bloggers that don’t follow you. If you’re extremely active you’ll be at the top of everyones “Reader” and if not the opposite will happen and a lot of people will forget you exist. It sounds harsh but I’m just trying to be honest because if you think about it do you really check on every blog you follow? Or just the ones on your Reader?
You will instantly notice an increase in traffic and following when you are active on WordPress. You will also notice that people will come back to your blog and not just like/comment once and disappear.
Now, the real question is- how can I be active on WordPress? There are two major ways you need to be active on this platform. Firstly, you need to be active on your own blog so that it looks like your posts are very active. This will make the algorithm push your posts more because it will think people will your content. Furthermore, if you always reply to comments in a timely manner your readers will like that they can chat with you and you’ll listen/converse and this will make them continue to come back to your blog. And there you’ll have it- a blogging community you have successfully built and sustained.
The second way you need to be active is on other blogs. Try to look at blogs that follow you and support your content and do the same. If someone likes or comments on your blog, like and comment on theirs. Next, look through blogs you don’t follow and support them. Get your blog out there. Don’t wait for readers to come to you, go to them first. This will help grow your blog.
Give A Hoot
A big part of building a positive and interactive blogging community is caring about others. When someone comments on your page make sure you reply in a way that shows that you respect what they have to say and care about their comment. People want to feel heard and making them feel that way will keep them coming back. Always reply to comments and try to do it in a friendly way. I feel like some people can be a bit rude which is called for sometimes but is generally not called for. Even if someone isn’t being great, try to keep it civil or simply delete or ignore their comments- some people are not worth your energy.
I would also recommend caring about other blogs and bloggers. Leave positive comments on the posts you like. If someone has been nominated for something or is celebrating something, try to be supportive and leave a congratulatory comment. The small things go a long way when it comes to blogging.
Consistency is huge when it comes to blogging and it’s absolutely vital if you are hoping to build a blogging community and even more so if you hope to maintain it. Most people would prefer to follow a blog or blogger that is consistent mostly because it’s just easier to keep up with them.
Think about it- if someone posts randomly, on random days and times, you wouldn’t know when to check out their blog for new posts. However, if you know exactly when someone is going to post you will be much more likely to keep up with their blog and check on that day or time.
It’s okay if you can’t blog every day or even every other day. However, when you do blog make sure it’s at least on some sort of schedule. However, if you are able to blog every single day, that would be a big help since it will keep you in your readers mind. Don’t over post though because that will just spam your followers.
For those of us who have other things going on besides blogging, which I’m assuming is almost everyone, you can always use the “schedule post” feature on WordPress for when you don’t have time to post on schedule. I’ve been doing this for the last few years and it had been quite helpful. If you don’t know how to use this feature feel free to check out my post on how to use it by clicking here.
It also really helps not to just randomly pick a time and schedule. You should be posting at your optimal time so as to reach as many people as possible. I won’t go into too much detail about how to do since I already have a post explaining it. If you’re interested in learning how to find the optimal time for you to post, please click here.
Keep It Real
The thing about WordPress and blogging in general is that it is nothing like social media. Social media tends to only focus on the ups of your life and is rarely an honest depiction of what someones life is actually like. Blogging on the other hand, tends to go a lot deeper. People like to be able to truly express themselves here and people are looking for genuine connections.
Faking it till you make it works sometimes but this isn’t one of those. Don’t post content you are not passionate about just for the sake of it. Post content that is raw, honest and something you can be proud of at the end of the day. This will draw people in and you will build your blogging community on an honest foundation.
My last piece of advice is simple. Be patient. It takes a while to find the right followers for you. Rome wasn’t built in a day and neither was anyones blog. All good things take time. It takes a while to figure out your niche/niches, what works for your blog, your writing style, how to even use WP properly (thanks people at WordPress for making it as difficult as possible to use any of the features correctly). Don’t give up and don’t be disheartened. Just keep doing you and before you know it you will have lots of people that love your content. That’s what happened to me and everyday I’m thankful that I didn’t give up. Sure, I didn’t give up out of spite for those that told me blogging was a stupid idea but sometimes doing things out of spite works. Not the point though. The point is, don’t give up and keep going!
I really hope you found this post helpful. Please let me know in the comments if you did because your feedback is always of value to me. I think building a community of likeminded bloggers can be wonderful and rewarding. I’m happy and proud to have built the community I have here and to be able to call many of you friends. I hope you too are able to build such a community and make new friends from all over the world.
If you feel like you don’t have enough time to take all my advice in but still want to grow your blog, consider hiring a blogging manager that can help you manage all the stuff on your blog so you can just concentrate on the content. I do offer blog management services amongst other things that can help your blog grow almost instantly. If that is something you would be interested in please click here to view all the services I offer.
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