Author: Pooja G

How To Make Money Online

This is a question I get almost constantly and so I thought I would write a post dedicated to this topic. I have written about this on an earlier post, however, if I remember correctly that post concentrated more on making money blogging rather than online in general because at the time I was taking some time off social media. I wanted to do a little updated version of the post because it’s been a while since that post and I thought I would rather talk about making money online rather than just blogging because some of my readers are not bloggers but do use social media and from the DM’s/emails I have gotten they would be interested in learning to make money from their social media pages too.

Here are some of my favourite tips and tricks on how to make money online, however, I have so many more tips which I plan to write a much longer PDF about. Let me know in the comments if this is something you would be interested in reading because I don’t want to make it if people won’t be interested in downloading it since it does take a while to create and I plan on being super detailed so it will be quite long. So please let me know- any thoughts you have on the PDF would be super helpful for me and it will help me figure out what you guys are looking to read about which will help me write something that you guys actually find benefical. If you have any suggestions on what you would like me to write about on the PDF, any specific topics you would like me to cover let me know about those as well.

Create Content

I know this one sounds obvious but you need to put a lot of thought into what you are providing your audience. You want to create content that people will be able to interact with. As a content creator you probably just want to put out content that you enjoy putting out which is totally okay however if you want to make money online and are planning on making online work your primary source of income you need to put more thought into the content you are providing. Is it content that is going to be beneficial for your audience? Is it content that is going to drive traffic to your blog or your social media pages or whatever you are choosing to use in order do you make your income? I know that as a content creator you may not want to think about things like these however it’s important to think about them if you want to make an income online.

You want to create content that will keep readers, followers or pretty much anyone you are targeting constantly coming back and they need to trust you enough to want to invest in you because at the end of the day when you are trying to sell something either that you created or that you are promoting for someone else you want people to buy it and if sponsors see that your engagement levels are high and they are getting a lot of traffic from your page/pages they will want to keep investigating in you and may even recommend you to others. Furthermore, if you are selling something yourself your audience needs to trust you enough to want to buy it. This is one of the best ways to make a larger income online or at least enough to be a full-time blogger/influencer. Don’t only rely on one way to make money- have multiple streams of income because online work isn’t like traditional work. You aren’t guaranteed a certain amount at the end of each month and multiple streams of income make sure that you will make enough to survive even on slower months.

The last reason why you should take your content seriously is because it’s the first thing everyone will look at. Your potential followers, your potential sponsors and probably your parents if you’re Gujarati like me. This is your chance to make a wonderful first impression especially if your follower count isn’t high. A lot of people ask me if they can still make money online if their follower count isn’t that high and it’s totally possible. If your follower count isn’t that high give your potential followers and clients something else to look at like your engagement rate and your valuable content.

Stan Yourself

Yes, I have officially become one of those annoying Gen-Z kids that say “We Stan…”- kidding of course! But seriously- you need to be your biggest fan. Make sure people can’t escape you even if they want to (not in a Buffalo Bill meets Jason Voorhees kind of way). Post content regularly, cross promote it on all your pages/sites/etc and make sure your audience engages with it as much as possible. This will tell the algorithm that you just put out something valuable and it will push your content too if it sees that your engagement rates are high because it will assume other people will be interested in it.

Once your content is everywhere you have a much better chance of growing as well as meet potential clients/sponsors. Plus, you get on the algorithm’s good pages which is for some weird reason very important- perhaps even more important than humans liking you and your content.

Join Platforms

Joining platforms that help connect influencers with brands/clients are extremely helpful and have been one of my main sources of finding clients that would like to work with me. As an influencer it’s hard to reach out to thousands of brands a day, send them all your data only to have one or two of them accept to work with you eventually. This happens a lot and not everyone has the time or patience to do this. With platforms like these you don’t need to reach out to random brands but rather to specific brands that are already looking for content creators like you. Sometimes they even reach out to you and you don’t even have to do any of the work of finding clients.

If you are interested in the specific platforms that you can join check out this Instagram reel I made with the names of all the platforms I think are great especially for smaller influencers. Click here to view it.

Research

If you only pick up one thing from this entire post, let it be this one. Research RESEARCH RESEARCH. We are living in a time where so much information is constantly available to us so make sure you take advantage of this and do some proper research.

When I say research I mean multiple types of research. First, figure out what your brand is, what it is you want your audience to be paying for, what type of sponsors are you looking for. Once you have this figured out do some research and find out what is popular in your niche, what content gets traffic and sponsors in this niche.

You also want to research your “competition” by which I mean look at other people in the same niche doing what you hope to be doing- making some cheddar. If you are looking to make money on social media, look at what tags they are using, what their images look like, what times they post at and more. Also look at companies/brands/services/etc that have sponsored them and reach out to those companies or brands or etc. Don’t make it sound super obvious that you found the company through them and if possible don’t mention them at all. Instead, in your email mention that you noticed they were working with influencers in your niche and you wanted to reach out and ask if they would be interested in working with you. Give them your follower count, engagement rate etc so they can go through all the information and decide whether they would like to work with you or not. If they choose not to work with you be professional about it and thank them for their time- DO NOT freak out and throw a tantrum because this will get you blacklisted really fast. Also, when I say do your research I DO NOT mean plagiarise other influencers work because that is never okay. Come up with your own content, just draw inspiration from them and if you do end up using their concept or something make sure to give credit where credit is due.

Thoughts

Are you interested in making money online? Would you be interested in learning more about making money online or perhaps even learning how to make blogging/social media your full-time job? Are you currently making income online? If so what are some of your tips and tricks? How is your day going?

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