Why You Should Give Your Blog A Professional Makeover
A lot of times the reason your blog is not getting enough traffic or not growing as much as it should is partly due to the way that it looks. Your readers, potential subscribers and even potential sponsors may be turned off your blog if your blog does not look a certain way. People prefer sites that look more professional and be very user friendly.
A lot of blogs may not be easy to navigate and readers may have a difficult time locating specific posts, new posts that have recently been published or posts on certain topics they are interested in. Some sites may also not be mobile friendly and this could make them lose a lot of traffic as a large number of people tend to use their phones more often than their laptops when looking through websites.
Having a professional looking, easy to navigate and user friendly site has a multiple benefits such as it will increase your traffic, grow your subscribers, bring in more traffic from outside of WordPress and it is more likely to make more income than non-professional looking blogs.
Unfortunately, hiring a professional to give your blog a makeover or to make it look more professional may be too expensive for a lot of people especially if you are just starting out and are not making much of an income. Luckily, it is possible to give your blog a makeover for free and by yourself. Here are some ways through which you can give your blog a nice little professional makeover:
Improve the quality of your posts
Improving the quality of your existing and future posts and your site will instantly look so much more professional. You can do this in a number of ways. First, I would highly recommend going through older posts and adding relevant tags and categories. For a lot of bloggers it’s not until they have been blogging for a while that they fully understand how tags and categories work and therefore some of your older posts may not be getting the views they deserve.
Next, I would definitely recommend going through all your older posts and making sure there are no grammar mistakes or typos. This will make them look more professionally written. I think making sure you use the correct tags, categories and keywords in future posts is also very important in both increasing traffic/followers and making your blog look more professional to anyone reading it- especially potential sponsors because this is definitely something they will look at before deciding whether or not to work with you.
For more on how to use tags properly click here.
Images, gifs, infographics and anything like that is really great for your blog. Not only does it make the blog look more professional, interesting, fun to read and well edited it also helps increase your SEO and traffic. Using appropriate images in appropriate posts is always a great way to give your posts/blog a mini-makeover. I would highly recommend going through your posts especially really old ones and adding a couple of images/other similar things like gifs to just make them pop a little and stand out to the reader. Images also help lighten the reading when your posts are a little longer and it gives the reader a break from reading.
Keep your blog connected
If you haven’t already I would highly recommend connecting your blog and social media pages. Make sure there is a way for your readers to find your social media, other blogs you may run or other sites you write on. You can do this by attaching your social media pages to your widgets or at the bottom of your blog. You can also create a page for your social media to help navigate readers towards your social media. This will help bring traffic from your blog to your social media pages and vice versa. It will also make your blog look like it’s bigger than just a regular blog because you also have social media pages.
I would also highly recommend that you post something on your social media feed or your social media story when you post something new- this isn’t part of the whole makeover thing but it will help you out if you are looking to grow your blog. Sites like GlowUpp can help you schedule your social media posts ahead of time and post them at the same time your post goes up on WP. Some potential sponsors may see that as a positive as they may want to work with you on multiple platforms.
If you are planning to give your blog a makeover I would highly recommend taking SEO into consideration and making sure the changes you make will help better your blogs SEO.
Small changes like using your keyword more frequently but not too often, using more images/gifs and writing longer posts can help boost your SEO and your DA. If you are planning on making changes making SEO friendly changes are really the way to go. From my personal experience I can see how much of a difference it can make.
I would also recommend using a theme that is fast loading and easy to navigate for your audience. And make sure that it is mobile friendly- having a mobile friendly site can make a huge difference in increasing your traffic and followers. I have seen some themes that don’t update when you post something new or that literally just won’t work at all on your phone and this will make you lose a lot of potential traffic and sponsors plus it will make your site look a lot less professional.
What are some ways through which you like to give your blog a makeover? Does it help grow your blog? Have you got any SEO work done and if so has it helped your blog? Are you satisfied with the way your blog looks right now or do you want to give it a makeover?
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