The Secret To Growing Your Blog In 2023

How To Grow Your Blog In 2023

I always say that there is no secret to growing your blog. And that’s the truth. Because, there are multiple secrets to growing your blog in 2023. Unlike a few years ago, growing your blog in 2023 is a lot more complicated. When the pandemic hit, lots of people started blogging and the traffic and followers boomed. However, many blogs noticed a decrease in their traffic and following after the start of 2021. This was partly because some people had abandoned their blogs now that life was starting to slowly go back to normal. Partly, it was because the new WordPress update changed how the WordPress algorithm worked and made it more difficult to grow your blog. I don’t know if they did that on purpose or not, but I think it was a huge mistake that cost them many bloggers.

I get asked a lot how I grew my blog and how other bloggers can do the same. It’s true that many blog as a hobby and may not be concerned with growth. If so, this may not be the post for you. But I also know a lot of people do want to grow their blog. And that’s why I decided to share the secret to growing your blog in 2023. Well, technically secrets. Anyway, here are some ways that I can assure you will help grow your blog if implemented correctly:

The Real Secret To Growing Your Blog: SEO

Blogging Spongebob Squarepants SEO Gif

I decided to start with the most important on in my opinion- Search Engine Optimisation. As I mentioned earlier, WordPress has become much more difficult to use and the algorithm has changed quite a lot recently. A few years ago it was easy to collect thousands of followers and get thousands of views without trying too hard. Unfortunately, this is no longer the case.

Some bloggers have abandoned their site due to how difficult WordPress has become to use. Many jumped ship when the largely hated “Block Editor” was introduced. Others left when the format of WordPress changed. More left as more platforms began popping up offering them a better experience for less or no money. And some of these platforms like Medium offered people more money than WordAds ever will. So understandably, WordPress has really lost a large number of bloggers recently.

Since, growing your blog on WordPress has become difficult to do when you rely on just WordPress traffic, many bloggers choose to look for other ways to drive traffic to their site. And that’s where SEO comes in. Search Engine Optimisation allows you to get more traffic from Search Engines. It’s a great way to increase traffic and consequently following.

However, the problem is that SEO is very tricky. When done correctly it can do wonders for your site. For example, last year I was able to almost double my Search Engine traffic from the previous year. However, when done incorrectly SEO can actually do a lot of damage. And your blog can even end up being blacklisted or shadow banned from Search Engine results.

Secret To Growing Your Blog SEO GIF

I won’t go into too many details on how to make your site SEO friendly because I already have a lot of posts about that. You can use the links in the “related posts” section to view these posts and learn how to make your site SEO friendly. However, be careful because as I mentioned one wrong move can really mess up your site permanently.

And in case you would prefer a professional make those SEO changes for you, feel free to browse my Lifesfinewhine’s Services where I offer multiple SEO services.

Related Posts: SEO For Dummies,  SEO For Dummies #2, SEO For Dummies #3, SEO For Dummies #4
Related Post: How To Increase Your On-Page SEO

Research

Secret To Growing Your Blog Computer Working Typing GIF

Research, research, research. I literally cannot emphasise the importance of research. It’s really vital to know how WordPress works, how blogging works and how to be successful at blogging (if that’s your goal with blogging). WordPress offers lots of interesting features even for their free plans such as tags and categories. Learn how to use those well. Learn how to use images in a way that will benefit your blog. All these things are vital if you want to grow. your blog since they are the best way you can grow your traffic.

Related Post: How To Use Tags Correctly

Activity

Secret To Growing Your Blog WordPress GIF

WordPress is very much a give and take. In fact, I’ve found that most social platforms/writing platforms are like that. Let’s be honest, there are thousands of bloggers on this platform. Which means the likelihood of someone just coming across your blog randomly is very slim.

Therefore, if you want to get your name out there and get people to notice you, you need to be super active. Make sure people know you exist and this will give them the chance to go to your blog. I would recommend being active particularly on blogs that are similar to your own. That have a similar or the same niche since they are more likely to follow you back.

Just make sure not to leave spam comments on their site because those can be very annoying. And if anything, they’re more likely to make people block you.

Consistency And Patience

TV gif. In a black and white scene, George McFarland as Spanky from The Little Rascals holds his head in one hand and drums restlessly on a desk with the other.

As much as people online like to say that blogging is an easy way to make passive income, it’s really not. Blogging takes a lot of time and energy. You have to be consistently posting quality content if you want to be successful and grow your blog. And you have to be patient because your blog will most likely not grow overnight. It can take week, months or even years to get to a point where you have thousands of followers and views. But I would so recommend sticking with blogging because although it’s hard work, it’s very worth it. At least in my opinion.

Conclusion

I hope you found this blog post “The Secret To Growing Your Blog In 2023” informative and helpful. If you have any ideas for what blogging advice post I should write next, do let me know in the comments below. Because I love sharing advice posts and at the end of the day I want them to be useful to you. I want them to be something that will genuinely help you out.

Was this post helpful? What are some of your secrets to grow your blog? Let me know in the comments below because I would love to hear from you! Or simply stop by and say hi!

For more blogging advice please click here.


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86 thoughts on “The Secret To Growing Your Blog In 2023

  1. Very helpful! I took a long break from blogging, then started a new blog, so I didn’t know about the WordPress changes. I’ve already gathered a few readers because I love reading and commenting on other blogs, so people check out my blog in return.

  2. Helpful advice, thank you! I definitely don’t treat my blog seriously enough these days, and the lack of activity shows. Im hoping to balance out my blog posts so I can post more often without feeling too overwhelmed.

  3. This year, I will focus more on SEO
    And research.
    Also, you mentioned about images.
    I would like to know more about that 🤔
    I agree with WordPress or any other community being give and take.
    You give proper appreciation to someone’s work. You’ll receive it.
    I have tried and tested. However, no days I’m giving less time to Wp and more to LinkedIn. I need to invest more time here.
    Thanks for sharing it PG. You are phenomenal. I mean, how come your blogs are always so different from the previous one. Because I read a blog of yours with similar topic recently and I swear that thing I read there is not same to this, haha.
    You are genius, when it comes to writing and blogging. Give sharing my friend.

    1. Yes, SEO and research makes a big difference. It’s hard to find time for WordPress but if you want to grow it’s important to do so.
      Thanks so much, I guess as I learn and evolve so do my posts. I think it’s like that for most longterm bloggers.

    1. Thanks so much. Yeah, I would recommend seeing who comments on blogs you enjoy and then checking out their blog. Or use the tags section on the Reader to view blogs with tags you’re interested in. For example, if you’re interested in “makeup” check out posts on that tag page.

  4. Very helpful tips
    I’ve read all your blogging tips and always make sure that I come back to learn more. I’ve had serious encounters with a lack of research when it comes to moving from a free premium WordPress to a full site. I lost all my views, followers, likes, and comments. Had to start again from scratch and it’s been a rollercoaster. Very very hard. Looking forward to growing my blog and thanks for the tips.

  5. Nice! I needed some help with this, and showed so here! I noticed that the tags on the post have a specific grammar to them.” Like-this, ” Is this an SEO thing? Are dashes between words preferred over spaces in tags?

    1. Thanks! No you can write tags normally with space and the system automatically puts the dashes between words. I don’t think dashes are necessary but I’ve not heard too much about this so not too sure.

  6. Thank you so much for all of the information that you give. Thank you for being our WP teacher and advice giver. You are important to us, you do know that right? Keep doing what you’re doing. You are really a blessing to us. Have a great week.

  7. I always love reading your posts and blogging advice. My blog is a hobby for now, and I enjoy posting what I am passionate about. I have also met many wonderful bloggers over the years. I am hoping one day to have more time and actually generate an income from it. I used to be very active several years ago and my blog did have sponsors on it.

    1. Thanks so much. It’s great your blogging as a hobby at the moment and I wish you luck for when you expand and start getting an income again. Yes, being active helps a lot and can attract a good amount of sponsors.

  8. The Block Editor was the worst thing WordPress did. Like why change something that isnt broken? In my opinion WordPress is away better than Meduim in with its layout, reader, etc. But my making it harder and more complicated, and changing the algorithm as you said, do they not realise that more and more people are going to move to other platforms. So frustrating.

    1. I couldn’t agree more. They’re constantly “fixing” things that no one really has issues with. And their updates always cause glitches that they aren’t ready to take responsibility for or fix. I’m pretty sure they know they’re losing people but they just don’t care since most of them are on free plans. I’ve seen a huge difference in how they treat you when you’re on a free plan and when you’re on a paid plan. As long as they can’t make money off you they just don’t care anymore. Which is so sad because this was a great platform when I started that cared about bloggers.

  9. WellsFiction

    It’s extremally difficult to attract new viewers on WordPress. My post haven’t had much action lately which is super frustrating, yet it’s not my fault. Thank you for sharing this, Pooj.

  10. Thankyou Pooja for sharing your valuable post I will definitely be taking heed to your advice. I certainly agree with you that WP keeps moving the goalposts when it comes to how their algorithm works as I’ve heard many bloggers complaining about how their figures have dipped from out of the blue and have become disheartened including myself at times but as you said blogging is not easy and takes lots of had work and patience and lots of research were SEO is concerned as it’s evolving all the time but all the hard work is definitely worth it.

    1. Thank you. Yes, that’s the biggest issue with WordPress. None of their updates have a positive impact which is frustrating. Not to mention the hundreds of glitches. Yes, it’s hard work but worth it.

  11. Thank you for these tips! I also took a break and didn’t know about the changes. I have been blogging for a little while but haven’t seen the results that I might have hoped for and it may be because I’ve given no focus to SEO, tags, etc so I can’t wait to dig in more. Thank you!

  12. Super helpful as always ! I think categories, tags and images are super important, as is good quality interaction. I agree that block editor is a bit of a nightmare. Blogging for me is a hobby but I never say no to more people enjoying my content 🙂

  13. Thank you for reminding me of Search Engine Optimization again. I have to look it up and do some research this month or this year. That will be my new New Year Resolution. And I’ve never looked up other hosts before, but as you mentioned Medium, I will certainly go to take a look. Thank you for sharing.

    1. Happy to share the information. Yes, I think Medium is a popular option for people to share content for an income since I believe they pay per view or something like that.

    1. This post was more about the secrets of growing your blog not really blogging secrets in general. But I do actually have posts about monetisation that are popular so you’re right. Thanks.

  14. Thank you! I don’t even know what SEO is…off to read those now. I’ve grown my blog last year by doing the other things though—consistency and reading other blogs and leaving comments. I think I might be missing a big piece. Thank you.

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