I’ve written a lot of blogging advice posts that help you to get more readers and write posts that are both SEO friendly and reader friendly. And honestly, getting readers to your blog isn’t always the biggest struggle. The real struggle is figuring how to write engaging blog posts to keep readers coming back. As bloggers, especially if you’re looking to grow your audience, you need to figure out how to turn those first time readers into every time readers.
I’m sure many of us bloggers have had those experiences where someone will engage with our post, leaving either a like or a like and comment. And then we’ll never see them again. Which is sometimes inevitable because not everyone will enjoy all your posts. But there are ways we can make our posts engaging enough to get at least a large number of people coming back to each post.
If you look through my comments, you’ll see that a number of them are from the same bloggers on each post. Because I was able to find my people that I can connect with and that feel like they can connect with my content too. Sure, perhaps not every single post but still every post they enjoy they will come back to.
So, here are my main tips on how to write engaging blog posts to keep readers coming back:
Title
This might sound really obvious but I’ll say it again, your title matters more than anything. People look at the title before they even decide to click on the post or click on the email to open it. That’s why clickbait titles, although extremely annoying at times, work really well for getting views.
Now, I’m not saying use only clickbait titles. However, sometimes a catchy or perhaps clickbait title can be put to use. Don’t say anything that is completely false or irrelevant to the content of the post when it comes to clickbait titles. But maybe say something that will catch a readers attention.
For example, when I take a break I occasionally use titles like “Why I Decided To Stop Posting.” This brings in views and isn’t necessarily false because I will stop posting at least for a short time. But the way I phrased it will really get people interested in reading the post just to find out what’s going on.
Body
Obviously, the body of the post is extremely important too. Now, I don’t want to sit here and tell you there’s only one correct way to write a blog post because we all know that’s not true. At the end of the day, do what feels right for you and make posts according to your preference. These are some optional tips on how to make your posts more engaging.
Firstly, I always recommend using at least one image or gif per post. It keeps readers interested and gives them a bit of a break from reading. Not only that, it’s also great for your SEO. When posts are hundreds or even sometimes one or two thousand words, it can be easy for readers to lose their concentration when reading it with no breaks in between. Images/gifs will provide these breaks.
The second thing is write your post in such a way that your readers feel that they can engage. Ask them questions, get their opinions on the topic or even start the post out with a question that people can respond to after reading your thoughts on it. WordPress offers a lot of prompts, those are a great way to get people engaged. Answer the prompt and then urge your readers to do the same in the comments.
Be Cool
The very best way to get readers to engage with your content as well as keep them coming back is to engage with them. This encourages them to continue to do so. If someone leaves a comment on your post, make sure you respond to the comment politely and try to interact. And try to visit other blogs you enjoy and interact with them too. Especially if they’re active on your blog. WordPress can often be a two way street. People like to engage with the content those that engage with their content too.
Grammar And Editing
If you’re thinking about how to write engaging blog posts to keep readers coming back, one of the first things you need to do is check your grammar and posts in general. Make sure you at least take the time to make basic edits so that your blog post flows well and is reader friendly. Now, I’m not saying it has to be perfect. No one is perfect, I make mistakes and typos all the time. But it has to at least be good enough that a reader can understand what you’re trying to convey with your post and engage with it accordingly. Write in a language you’re comfortable with that you can confidently write well in.
Keep It Real
I think the most important thing at the end of the day is to keep it real and share content that you enjoy sharing. Don’t post things for the sake of views, likes, comments or follows. Do it because you want to. Blogging can be and should be something you thoroughly enjoy not something you’re forced to do. And when readers see you share content that you love, they’ll love it too. I don’t know how or why but content that you write from the heart just always does better than anything else.
Conclusion
I hope these tips helped you to better understand how to write engaging blog posts to keep readers coming back. And just a heads up, I often write blogging advice posts for those that are hoping to grow their site. If you’re just doing this as a hobby and don’t particularly care about traffic and following, that’s totally okay too. Just do what makes you happy!
What are some tips you would share for anyone wondering how they can create more engaging blog posts that keep readers coming back? Let me know in the comments below because I would absolutely love to hear from you. Or simply stop by and say hi!
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