Social Media And Growing Your Blog In 2022
Last week I had written a post about the importance of social media for bloggers that are currently trying to grow their site. Although social media can be difficult to get used to and it does come with its cons, social media can also be extremely beneficial especially for bloggers looking to bring in traffic from places other than WordPress.
I got a number of comments asking about how to actually use social media to grow your blog because there is a right and a wrong way. Using social media correctly can result in gaining traffic and followers while using it incorrectly can be a frustrating process that leads to nowhere.
This week, I thought I would right a more detailed post about social media and how to use it to grow your blog. Here are some tips that I think you will find helpful:
Be Your Biggest Fan
The first thing you want to do is be your biggest fan. I know this is the hard part and this is the awkward, uncomfortable part that people don’t love but it has to be done.
If you plan on getting views on your blog or website from social media you need to remind people to go view your posts especially when you put out something new. Social media is not like blogging, people have very short attention spans on there and things are forgotten in a few seconds. That’s why you need to constantly be posting something and kind of shoving your blog in everyones face (maybe even literally if you know them in real life…). At first, you may lose a couple of followers but over time your page will grow which will lead to more traffic and followers on your site.
You also want to connect your site to your social pages. WordPress allows you to connect to multiple platforms like Facebook, Twitter, LinkedIn, Tumblr and more. Once you connect your site with your social media platforms, you will have the option to publish your posts on these platforms automatically. That way you don’t need to be on social media all day but your followers will know when you have put out something new.
Join Multiple Platforms
The more platforms you are on the more you are getting your blog out there. If you want to get more traffic and fast, the best way to do so is join multiple social media platforms and put your work out there on all those platforms.
Another reason why joining multiple platforms is a good idea is because you will get different types and amounts of traffic from different platforms. For example, if your blog is about books, book reviews and things related to books, you’ll probably get better traffic from Instagram, Twitter and TikTok. However, if your blog is about mental health and wellness you will probably get better traffic from Facebook. If you have a multi-niche blog, you would do best if you joined all these aforementioned platforms because you will get different traffic for different posts on different platforms.
Different platforms attract different traffic and it’s a good idea to join multiple to see what works best for you. If something doesn’t seem to work for you, you can always shut down that page. But, from my experience you will get at least a few views from each platform and this will add up to a good number if you’re on multiple platforms as opposed to just a handful of views from one platform.
To be honest, one thing I have learnt is that social media is not for everyone. I think blogging offers something for everyone no matter what your interests are or what your content is. Social media is much more rigid about what is popular and what gets you traction. There are some people who do really well on social media and there are some that just don’t and often these people end up giving up on social media but the truth is they just were not using it in the right way to get traffic to their site.
If you are someone that feels like social media isn’t working for you, try looking at what people that are successful on social media do. Learn from what they are doing right. Read posts like this one on how to use social media to get traffic to your site and follow the steps.
It doesn’t just end at posting something on your page. There is a lot more that goes into it like using the right hashtags, following the right people, engaging with the right pages and more.
If you are still confused and not seeing results, I would recommend talking to a professional social media consultant or social media manager. It will help you save a lot of time and effort to speak to someone who does this professionally. If you are interested in a consultation or hiring a social media manager, I do offer social media management services that you can view by clicking here.
Separate Personal And Professional
This is not for everyone but for those that feel like they are uncomfortable sharing information on their blog because people they know in real life follow them on their social pages. If you share more private information on your blog and would prefer it if it was something you kept to yourself start new pages for your site that don’t have people you know in real life on them.
This way, you’ll feel much more comfortable sharing more private posts on these pages as well. I know it can be awkward to share certain things with people you also know in real life so this is a great way to make sure your site or blog stays your secret.
If you don’t mind sharing your site on your regular social pages, I would recommend doing so because friends and family can actually be quite supportive.
I hope these tips were helpful for anyone looking to bring in more traffic from social media. I know social media can be complicated and is not everyones cup of tea but it is a great source of traffic for blogs. It’s also a great way to get your name out there and meet potential sponsors and collaborators.
Do you use social media? If so, are you getting any traffic from there? How do you get traffic from social media to your blog? Do you prefer blogging or social media more? Let me know in the comments below because I love hearing from all of you!
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