Social Media And Blogging
I know that a lot of bloggers are not a huge fan of social media. In fact, I am not the biggest fan of social media myself. I know, that’s a weird thing for a social media manager to say but you try spending hours on there and then we’ll talk.
I know that a lot of bloggers only blog as an outlet or as a way to share their content with others or connect with others who have similar interests. However, I also know that a number of bloggers are also interested in growing their blog for multiple reasons. Some people just want a wider audience to share their content with, some people are hoping to make an income from blogging etc.
It does not really matter why you want to grow your blog but if you do want to grow, a great tool to use is social media. You don’t even have to be on social media all the time in order to get more traffic to your site. You just have to use it wisely.
Here are some reasons why I think using social media is important in growing your blog:
A New Audience
Personally, I think the most important reason to use social media in order to grow your blog is because it allows you to tap into a whole new audience. With WordPress, your primary audience will be other bloggers, which is totally fine, but if you want to grow your blog beyond just other bloggers reading social media is the perfect way to do that.
With social media, you get to reach out to a lot of different people especially these days with things like Reels on Instagram which can really help you target a larger group of people since they really push those little videos. Making reels, TikTok’s or posts about your blog or perhaps content that you have recently published will help you get like minded people from those social media pages to go to your site to read more about the topic.
I have noticed quite a few views from social media when I post frequently whether it is a regular post or a video. Yes, it can be time consuming but your efforts are usually not in vain. However, one con I have noticed is that you have to be active and regular with your posting otherwise it is not as effective and this can get quite time consuming.
Social media is also a great way to increase your income if you plan on ever monetising your blog or making money off it by working with sponsors.
Firstly, most bloggers will only view your site on their Reader. However, when people visit your blog from social media they will view your actual blog/site. This means they will get more WordAds or whatever Ads you use. That will mean more of an income for you if your site is monetised.
Secondly, I have noticed that it is much easier to find sponsors on social media than it is just waiting for them to come to you. Your blog or site is one in a million and it is unlikely that a lot of people will find it and even if they do it is unlikely they will choose to work with you. I mean there are always some that will work with you after finding you. But when it comes to finding sponsors it’s important to be proactive and reach out to them yourself which you can do on social media. A lot of them even put up posts saying they are looking for bloggers to work with or content creators to work with. I have noticed this especially on Instagram.
Lastly, some sponsors want to work with bloggers but from what I have noticed, most of them prefer bloggers who also have social media platforms where they can promote them as well. Social media has become a big part of everything these days and that is definitely so for online work.
Social media may not have too much to do with SEO but there is a link between a sites Domain Authority and their social media presence. Sharing your content on social media platforms can help with your Authority. And as you may know, having a high Domain Authority can do wonders for your SEO and website in general.
Social media is great for some very free advertising. Emphasis on the free because you know how it is with us creatives always being a little broke.
One great perk of social media platforms like Twitter is that you can share links to your content and other people will re-share them if they enjoyed it. It’s a great way to target their audience as well as your own and it’s a lot like getting free ads since they are sharing your content with their followers for free.
Social media is also a great way to promote yourself. Oftentimes, you need to be your biggest fan if you want to grow your blog. Talk about it, share about it and be vocal about it on all your platforms. A lot of times, it’s not that people don’t care about your content it may just be that they forgot to check your latest post and social media posts may help them remember. Most people may not be active on WordPress daily but a lot of people are active on social media daily so it can be great to get the word out about new posts.
I hope this was insightful and that it helped you understand the importance of integrating your social media pages and your blog. If you enjoyed this post, don’t forget to follow me on my social media pages now that you know how important they are 😜
Do you use any social media platforms? If so, which ones? Have you noticed any traffic from social media? Has social media helped you grow your blog? Do you prefer blogging or social media? Let me know in the comments below because I always love hearing your thoughts.
If you feel like you don’t have enough time to deal with both blogging and social media, you should look into hiring a social media manager or a blog manager that can takeover some of the work. I do offer social media and blog management services amongst other things that can help your blog grow almost instantly. If that is something you would be interested in please click here to view all the services I offer.
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