The New African Music Industry & Its Connection With The Diaspora
It’s no fluke seeing the progress of African music dominating countries all over the world. Over the past few years, Africa, a home to different music beats had little acknowledgement across our continent which made us recognisable but still not a force to stand with. But all these has changed since the last five (5) years.
Record labels have been focusing on music distribution and promotion across Africa. Our improved copyright laws, abilities to combine various beats, investments in top-notch music equipment alongside advanced training on how to create new sounds, has launched us into the new dispensation of African Music.
African artistes have accepted that we are ONE regardless of our culture and when languages has been a hindrance in the past, it is now a key influence on how we top the music charts. Artistes are open to learn new cultures, combine beats which has led to their audience regardless of their type of music dance to beats such as “Amapiano” “Afrobeat” “Fuji” “Highlife” and so much more. The drive to discover a new sound launched us into a new era of being nominated for international awards for our remarkable efforts together with most of the awards coming back home with us.
The listeners are not exempted from the growth of the new African music industry. Listeners have proven to be the real Gen-Z who take good advantage of the blessings of the internet. We have become appreciative of our own artistes hence has led to the millions of streams and downloads.
This advancement in our industry has given our brothers and sisters in diaspora the self assurance that we are united despite not being home. Through music we have connected with our own and this has been a major force in the world’s choice of music. Africans are now unapologetically topping world charts and seen as a great impact when it comes to international collaborations.
*Africans in the diaspora played a big role
Afrobeats music can be heard in gas stations, shopping malls, on the streets, the radio and in the locker rooms of sport clubs around the world.
This penetration didn’t happen overnight. The growing number of immigrants in the US and UK made for the inclusion of the sound to vast numbers of places people would dare play these songs. Now it’s been reported that in some clubs in Atlanta the party doesn’t start until an Afrobeat song hits the speakers.”
Overall, the future of the African music industry is bright and open to improvement. We believe this recognition is here to stay and it can only get better because the essential characteristics (record labels, promoters, artists, listeners), that promote our continent are working like a Trojan to accommodate one another and focus on the betterment of music industry.
This is the last guest post for this month and it’s a wonderful one from Chukwudumebi Uchidiuno. Being Kenyan, I have grown up hearing African music all around me. That’s why I really wanted to share this post with you guys. I know a lot of my subscribers aren’t from African countries and this may be new information to them. I hope you enjoyed this post and do take a minute to view Chukwudumebi’s blog for more information on African music by clicking here.
For more guest posts click here.
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