Are Blogs Still Relevant In 2023?
Are blogs still relevant in 2023? This is a question that people have been asking a lot recently. For the last decade or so, the relevancy of blogging has been questioned quite frequently. With the rise of vlogging, social media platforms and so much more, blogging seems to no longer have the influence it once did.
For a while, blogging was the only form of outlet that people had and there was a large demand for blogs which made blogs grow quite quickly. However, with so many other outlets now available, blogs seem to have taken a backseat for many. And people often ponder- are blogs still relevant in 2023?
This is what I think about that question. Yes, blogs are still very much relevant. Even with so many different outlets available now, blogging brings things to the table that no other outlets can offer. And for many bloggers, the community they find blogging can not be compared to other communities on other platforms. Plus, the form of outlet that blogging gives you is significantly different than any other platform.
However, we must admit that thanks to so many new platforms popping up very frequently, blogging has been negatively affected. But the good news is that there are actually some ways to keep your blog relevant and to continue bringing in the traffic. Here is how you can keep your blog revenant at a time when blogs are less popular than they once were:
Quality
I think your quality matters more than any other factor when it comes to keeping your blog relevant. People don’t want to read a blog post that is not well written. When someone reads your blog, they are much more likely to read the entire thing if you offer them something. Whether it’s information, entertainment or whatever. They should feel like they enjoyed and benefited from reading your post. That’s what keeps readers coming back. And if they don’t enjoy your blog due to low quality, they will likely just find another blog out of the thousands out there to read. You really need to stand out these days and the best way to do that is to always have a high quality blog post ready to share with your audience.
Niche
Your niche makes a huge difference in traffic, following etc. The truth is, a lot of bloggers quit blogging overtime because their niche was just a trend and is no longer relevant. When picking a niche for your blog, you want to make sure it’s something you’re actually passionate about if you plan to blog long term.
Another reason niche is important is again because of trends. When something is trending you will get more views for that topic no matter what form of media you use. Even with blogging you’ll get a good amount of views depending on the topic you have chosen to write about.
Marketing
Marketing is a big part of staying relevant. Let’s be honest, social media has really taken the world by storm. Whether you like social media or not, it has a huge audience. And people spend hours daily on social media. So a great way to keep your blog relevant is to continuously post about it on other platforms. If you want to stay relevant you have to keep up with what’s going on in the world and join platforms that are currently popular.
I would highly recommend creating specific pages for your blog on social media platforms instead of using your personal page. A specific blog page is better for traffic, SEO and you have the freedom of being more open on it since your friends/family are not on it.
I know that it’s easier said than done because social media is extremely time consuming. And not everyone has that much time to spend on social media promoting their blog. For those of you that are short on time (or energy), try hiring a social media manage who can do all the work for you. If that’s in your budget of course. Not everyone wants to or can afford to spend so much money on their blog. But if you are someone who would like to hire a social media manage, that is a service I offer. You can read more about it by clicking here.
You
Are blogs still relevant in 2023? The real question is, are you still relevant in 2023? As time goes forward, things constantly change. What’s in one day is out the next. What topic once got you thousands of views may get you no views at all. The best way to keep your blog relevant is to be relevant yourself. Oftentimes, I’ve noticed that it is not about your blog or blog posts. It’s about the blogger.
If you post consistently interesting and relevant posts that readers can connect and interact with they will keep coming back to your blog. If you reply to comments and continue to socialise, that will make people keep coming back to read your posts. Because a lot of times, people are there for you as much as for your posts.
Conclusion
So, are blogs still relevant in 2023? The short answer would be, yes. As we discussed, even though they may not be as popular as they once were, there is still an audience for them. And personally, I think there is always going to be an audience for them. Because sharing content on your blog is really different from other social media platforms. It’s unique and really works for some people.
What do you think? Are blogs still relevant in 2023? How do you keep your blog relevant? Let me know in the comments below because I would love to hear from you. Or simply stop by and say hi!
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Very insightful post. And I agree, blogs are definitely still relevant. Even with social media, vlogs etc, people express themselves in writing as a form of expression will never go out of style
Thanks so much. Yes, I think there’s still an audience for blogs.
Good post Pooj. I have to say yes to blogs still having relevancy, because there are still some good reasons to have one. For example, my blog consists of various topics which I enjoy writing about but I also use my blog to advertise my work as a fiction story writer. Many of my fiction stories are on my substack platform so as many of you know I will sometimes share that work with you. Also, some of the blogs I follow provide great tips on various topics that I am interested in. I don’t always have time to search the web for some of those tips so it’s great to be able to go to my favorite bloggers page and read up on it.
Thank you. Yes, I think blogs still have relevancy too. I think they’re the perfect platform for many content creators and writers.
Fantastic work Pooja. Blogging is most certainty relevant in 2023 and beyond because it can range from writing about personal experiences which many readers can relate or a particular subject or niche and as long as the content is of high quality followers will be back for more. I also 100% agree that the blogger has to be relevant and true to themselves as the the reader is also there for the blogger as well as their valuable content
Yes, definitely. I think there is still a very good audience for blogging as long as you produce content people are interested in.
“Should I blog or should I not blog?” That does seem to be an ongoing question. Writers probably should at least post about their book cover and then the book with a link to buy it. Great post!
Haha yes, I think that’s a good idea for people trying to get more readers for their book. Thanks!
Great perspective. I think blogs will be relevant forever, but us bloggers will have to change and adapt as different social media and other platforms come and go
Thanks, yes I think blogs will always have an audience even if the number fluctuates. But like you said, we have to adapt and keep up.
Much needed post!
Thank you!
Thanks for this interesting and valuable post. Certainly a relevant topic 🙂
Am I still relevant ? I guess so, I mean I never run out of new content to create, and it is based on what is happening now. I agree with what you say about other forms of social media competing with blogs, but also that blogging has something unique. For me it is the written word. It is accessible in a way that video isn’t for those who are image conscious, or those who struggle to express themselves through spoken language. I think quality is key. You will find all my posts have been proofread to maintain quality. I do need to find the time to do more of the social media thing, although specific accounts are now setup on Instagram, Facebook and my podcast …
Yeah, for me too. I feel like the written word just feels different. And it just works for me. I think there will always be people who think that so blogging will remain relevant.
True, quality makes a huge difference. And yes social media helps so it’s good to be active there too.
Thanks for this interesting post! I also think blogs are still relevant, even though social media has of course a huge spotlight for the moment. When it comes to traveling, for instance, I feel like people still use Google or Pinterest a lot to look for destinations and itineraries, instead of searching on Instagram or TikTok. I’ve been thinking about creating a specific social media account for my blog but can’t really bring myself to it, maybe one day ahah
Yes, very true. Depending on the niche, blogging is still quite relevant. Yes, having specific pages does help but it’s also a lot of work lol!
I’m taking an elite level blogging course, so I gained more insights on this. I’ll DM you on IG about this because there’s a lot to say
Sure, no problem.
Such an amazing post!
Thanks so much!
You’re welcome
I hope so as I’ve just started mine 😂
Lol don’t worry, it’s still relevant 😅
Yes without any question blogs are still relevant in 2023
Yes, even if some of the audience has migrated, they are still relevant.
The written word will never go out of fashion. It just depends on what vehicle will be used to deliver it.
Yes, I absolutely agree with that. The platforms and methods change but the written word is always relevant.
I completely agree that blogs are still relevant and can offer unique benefits that other platforms can’t. Your tips for keeping a blog relevant are spot on, particularly focusing on quality content and finding a niche. I’m constantly researching and staying up-to-date with the latest news and trends connected to neurodiversity. I also love getting feedback from my audience and incorporating their suggestions into my content. I have to try and remember to think of ways to make my blog post pop. That’s the hardest part for me, I think. 😊
Thanks so much. You’re definitely doing this right and constantly trying to improve is a great thing. Making your post pop isn’t always easy but worth it.
Feel free to offer me feedback, I’m still pretty new to this game ☺️