Are Blogs Still Relevant In 2023?
Are blogs still relevant in 2023? This is a question that people have been asking a lot recently. For the last decade or so, the relevancy of blogging has been questioned quite frequently. With the rise of vlogging, social media platforms and so much more, blogging seems to no longer have the influence it once did.
For a while, blogging was the only form of outlet that people had and there was a large demand for blogs which made blogs grow quite quickly. However, with so many other outlets now available, blogs seem to have taken a backseat for many. And people often ponder- are blogs still relevant in 2023?
This is what I think about that question. Yes, blogs are still very much relevant. Even with so many different outlets available now, blogging brings things to the table that no other outlets can offer. And for many bloggers, the community they find blogging can not be compared to other communities on other platforms. Plus, the form of outlet that blogging gives you is significantly different than any other platform.
However, we must admit that thanks to so many new platforms popping up very frequently, blogging has been negatively affected. But the good news is that there are actually some ways to keep your blog relevant and to continue bringing in the traffic. Here is how you can keep your blog revenant at a time when blogs are less popular than they once were:
I think your quality matters more than any other factor when it comes to keeping your blog relevant. People don’t want to read a blog post that is not well written. When someone reads your blog, they are much more likely to read the entire thing if you offer them something. Whether it’s information, entertainment or whatever. They should feel like they enjoyed and benefited from reading your post. That’s what keeps readers coming back. And if they don’t enjoy your blog due to low quality, they will likely just find another blog out of the thousands out there to read. You really need to stand out these days and the best way to do that is to always have a high quality blog post ready to share with your audience.
Your niche makes a huge difference in traffic, following etc. The truth is, a lot of bloggers quit blogging overtime because their niche was just a trend and is no longer relevant. When picking a niche for your blog, you want to make sure it’s something you’re actually passionate about if you plan to blog long term.
Another reason niche is important is again because of trends. When something is trending you will get more views for that topic no matter what form of media you use. Even with blogging you’ll get a good amount of views depending on the topic you have chosen to write about.
Marketing is a big part of staying relevant. Let’s be honest, social media has really taken the world by storm. Whether you like social media or not, it has a huge audience. And people spend hours daily on social media. So a great way to keep your blog relevant is to continuously post about it on other platforms. If you want to stay relevant you have to keep up with what’s going on in the world and join platforms that are currently popular.
I would highly recommend creating specific pages for your blog on social media platforms instead of using your personal page. A specific blog page is better for traffic, SEO and you have the freedom of being more open on it since your friends/family are not on it.
I know that it’s easier said than done because social media is extremely time consuming. And not everyone has that much time to spend on social media promoting their blog. For those of you that are short on time (or energy), try hiring a social media manage who can do all the work for you. If that’s in your budget of course. Not everyone wants to or can afford to spend so much money on their blog. But if you are someone who would like to hire a social media manage, that is a service I offer. You can read more about it by clicking here.
Are blogs still relevant in 2023? The real question is, are you still relevant in 2023? As time goes forward, things constantly change. What’s in one day is out the next. What topic once got you thousands of views may get you no views at all. The best way to keep your blog relevant is to be relevant yourself. Oftentimes, I’ve noticed that it is not about your blog or blog posts. It’s about the blogger.
If you post consistently interesting and relevant posts that readers can connect and interact with they will keep coming back to your blog. If you reply to comments and continue to socialise, that will make people keep coming back to read your posts. Because a lot of times, people are there for you as much as for your posts.
So, are blogs still relevant in 2023? The short answer would be, yes. As we discussed, even though they may not be as popular as they once were, there is still an audience for them. And personally, I think there is always going to be an audience for them. Because sharing content on your blog is really different from other social media platforms. It’s unique and really works for some people.
What do you think? Are blogs still relevant in 2023? How do you keep your blog relevant? Let me know in the comments below because I would love to hear from you. Or simply stop by and say hi!
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