How To Get More Email Followers On WordPress

How To Get More Email Followers On WordPress

I have written a number of posts on growing your following on WordPress. But most of them tend to focus on how to grow your WordPress followers. As you guys may know if you have read my older posts, I generally try to go through old posts and update them for SEO reasons. This made me realise that I really do not have much content on how to get more email followers on WordPress.

Email followers are actually something I did not concentrate on earlier. And I think that a lot of bloggers are that way too. We tend to focus on our WordPress followers more. However, what I have learnt recently is that email followers are just as important as WordPress followers.

That is why, this year I was specifically trying to grow my email following along with my WordPress following. And I am happy to report that I have been able to almost double my email followers this year. It’s not that much but I am very happy with the progress.

Anyway, now that I am learning new tricks and tips on how to grow my email following I thought I would also share some information for you guys on how to get more email followers on WordPress:

SEO

Even if you do not get through this entire post, even if you pick up nothing else keep this tip in mind. SEO is the main reason I have been able to grow my email following as much as I have. SEO is the best way to grow your email following.

For those of you who are new to SEO, it stands for Search Engine Optimisation. And it is simply put, a way to optimise your posts and make them Search Engine friendly so that you get more traffic from Search Engines. More traffic from Search Engines often means more email followers as most of these readers are not fellow bloggers. However, if they find your posts helpful or interesting they will most likely want to follow and email is the best way for them to do that.

If you are trying to figure out how to get more email followers on WordPress, then the first thing I would encourage you to do is learn about SEO. And go back and edit your posts to make them SEO friendly. If you don’t know how to go about doing that, I will link all the posts I have written on SEO below. You can start your research there.

And if you find it too time consuming to make all the changes yourself, I also offer blog management and other SEO services. I can help you optimise your posts and save you lots of time and effort. If that is something you would be interested in, feel free to check out my services page by clicking here.

Related Post: SEO For Dummies
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Related Post: How To Increase Your On-Page SEO

Quality

The quality of your posts is one of the most important things you need to concentrate on when attempting to grow your site. Whether you are trying to get more email followers or just more followers in general, it is really important to try to make sure your posts are high quality.

Quantity, SEO and other methods may be what bring you new readers but quality is what turns them into followers and loyal readers. If the quality of your posts is not good enough most people will not choose to follow your blog. However, if your blog posts are well researched, informative, well-written and overall enjoyable, people will be much more likely to follow your blog either via email or via WordPress.

Make sure your posts are high quality and well-written. Certain things like Grammarly can really help you improve your grammar and writing. However, if you still have trouble writing posts I do offer editing and writing services on my services page. If you choose to have me edit your posts I can also make sure they are SEO friendly as that is part of the editing services I offer.

Quantity

As a blogger, I often encourage people to think about quality instead of quantity. The reason being, you can put out a million posts but it the quality sucks no one is going to want to follow your site. However, quantity does also have some benefits.

And I must emphasis, by that I don’t mean post every five minutes because that’s just going to annoy your followers. Instead, I mean post regularly at a scheduled time. And try to post as often as you can but not more than a few times a day. Especially if you have longer and wordier posts, try to post about two times a day maximum.

The reason quantity is important is because of simple math. The more often you most the more statistically likely it is that one of your posts will blow up. Furthermore, the more you post the more traffic you get which consequently leads to more followers. Sorry for bringing up maths on a biog post, I swore I would never do that and I can guarantee it is unlikely I ever will again considering that as someone from gen-z my knowledge of maths is incredibly limited.

Marketing

I have mentioned this before on some of my other blogging advice posts, but you need to be your biggest fan. Like you literally need to be out there pushing your content as much as possible. And I know it may seem a bit weird. But it yields results.

You want to share your posts on all your social media pages. If you feel uncomfortable sharing it on your personal social pages, create pages for your blog. And share your posts there with people who are interested in reading them. You can get a lot of traffic from social media platforms. And many of the people who visit your blog from your socials will most likely not have a WordPress account and so will choose to follow you via email.

I know it’s uncomfortable, but it really helps increase your email following as well as general traffic to market your posts.

Related Post: How To Market Your Blog
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Conclusion

I really hope you found this post beneficial. And I hope it taught you how to get more email followers on WordPress. Because I know that’s something we don’t talk a lot about on this blog. But it’s also something I thought would be beneficial to those trying to grow their following.

Did you find this post helpful? What are some methods you use to grow your site? How do you get more email followers? Do you use any of the methods I mentioned? Have they been helpful? Let me know in the comments below because I would love to hear from you. Or simply stop by and say hi!


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48 thoughts on “How To Get More Email Followers On WordPress

  1. I receive posts from those I follow via email, but have no idea how many follow my posts via email. It just isn’t that important for me even though I can install the SEO plugins like you do, Pooja. My site is strictly for fun…

    1. You don’t need a plugin, you can check on the right hand side of your insights page, it shows your WordPress, social and email followers. I definitely get that though, if you’re blogging for fun or as a hobby there is no need to be so concerned about followers 😊

  2. Thank you so much for this helpful information! Question on marketing/social media. I created an Instagram account for an old blog I had, thinking it would be separate from my own account. However, family and friends were finding my Instagram account…because I’m new and trying to find my voice, wasn’t happy that they found me. Is there a way to setup an Instagram account separate from your personal account?

    1. Happy to share it.

      I guess one thing you can do is make sure you’re using separate emails for both accounts so Instagram does not show the page to your personal followers. You can also block people from your blogs Instagram page before they find it.

  3. I’ve actually studied this extensively, as you might have noticed from my recent announcement that I’m doing an email list. I’m also going to offer a service to help WP bloggers with their email lists

  4. I think I’ve read most of your posts on SEO, but have no idea if I’m doing it right yet. I know I need to post more and I think my writing is good. I put in a lot of the tags for my posts. I still get the new follower occasionally. Thank you for your advice though. It does help.

  5. Great post! It’s true that I often don’t think about email followers, and the thought of increasing them somehow didn’t come to me ahah! It’s good though because by working towards increasing your email followers, it can also lead to increasing the WordPress followers… if that makes sense! Thanks for sharing these tips!

  6. Very well written and detailed post. I totally agree growing your email list is a vital cog in growing and marketing your blog/site as this method is very much underrated and overlooked at times

  7. Wow, I’ve never considered email followers, but now you just enlightened me into it. I actually do subscribe to several places, I mean email subscription, but those are big sites with millions if not tens of millions of circulations etc. I’ve never thought that my humble sight can have email followers too. LOL. Thank you for sharing. And I am still not looking into SEO yet despite all the urgency and my inertia is unbelievable.

    1. Lol sometimes we get nervous about something as complicated as SEO and get a bit lazy to look into it. It happens to me a lot. You should check, you may already have some email subscribers.

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