There are so many amazing things about blogging but unfortunately spammers/spam comments are not one of them. In fact, they are the one thing about blogging that most of us agree we can do without. Well, that and the constant changes from WordPress lol. I do understand though that sometimes people just want more traffic and engagement on their blog. And are perhaps going about it the wrong way. I’m not making any excuses for spammers but I thought I would share a post about how to promote your blog posts without spamming to help people who are looking to promote their content but don’t know the correct way to do so.
Blogging is a lot of fun as is but having a community to connect with and get feedback from your writing makes it even better. And I believe that’s why people often try so hard to promote their content. It really does make a difference to find bloggers that enjoy and engage with your posts. However, I believe some go about it the wrong way and to be honest that’s not always their fault. I have seen a number of articles online encouraging bloggers to engage in spammy behaviour like leaving their links in the comments section of other blogs. If you are someone who does that, please stop. You’re doing yourself and your blog a big disservice because all you’re doing is annoying potential readers and making sure they never turn into actual readers followers.
Instead of spamming people, here is how to promote your blog posts without spamming other bloggers:
Socialise
One of the best way to promote your blog posts without spamming is to genuinely engage with other bloggers. People here are extremely friendly and social for the most part. I rarely meet WordPress bloggers that don’t want to engage with their readers. So, instead of leaving those annoying spam comments asking people to visit your blog or blog post/s leave them a genuine comment instead about their content. Make some small talk and get to know them. It’s very likely that this will be enough to get them to pay a visit to your blog as well.
Ads
If you perhaps don’t have the time or energy to visit other blogs yourself, you can always try paid ads. However, be warned. WordPress promotes Blaze as a great way to get more traffic onto your blog. However, that traffic does not equal engagement or even clicks. I’ve written multiple posts on my experiences with Blaze and why I would not really recommend it. You can find the first one here and the second one here.
You can also try out Google Ads. I haven’t tried it myself but I have heard good things about it from clients that noticed a decent increase in Search Engine views while using Google Ads. It’s up to you of course. But personally in my opinion you don’t need to pay for views and engagement unless you’ve exhausted all other options first.
Algorithm/SEO Friendly Content
If your goal is to grow your blog and increase your traffic and engagement, you need to know at least the basic stuff when it comes to SEO and the WordPress algorithm. I already have posts about SEO and the WP algorithm which I have linked below so I won’t waste your time repeating all that stuff again on this post. But I want to emphasise why these two are important for those that may not be familiar.
SEO stands for Search Engine Optimisation and the reason this is important when it comes to growing your blog is that if your posts are SEO friendly, Search Engines like Google, Bing and more will push your content to its users. This will help you bring in traffic without having to actually do anything other than publish SEO friendly content.
The algorithm is what WordPress (and other platforms) use to figure out your post and what audience is right for the post. If your post is written in a way that will make the algorithm think it will be valuable to readers, it is much more likely to push your post to other WordPress users. Which will of course bring in more traffic and engagement.
Related Posts: SEO For Dummies, SEO For Dummies #2, SEO For Dummies #3, SEO For Dummies #4, How To Increase Your On-Page SEO
Related Post: How To Use The Algorithm To Grow Your Blog, How To Create An Algorithm Friendly Post
Guest Posts
Guest posts are another great way to promote your blog posts without spamming anyone but still getting your content to the right audience. WordPress is a big platform, whatever the topic of your blog is I’m sure there are other blogs that share content about the same or a similar topic. Reach out to them and ask them if they are currently accepting guest posts. If they say yes, share a guest post on their blog. This will help a whole new audience to read your blog post. And since they’re already interested in that topic some of them might stop by your blog or even give your blog a follow.
Challenges/Prompts/Awards/Tags
There are a lot of popular challenges, prompts, awards and tags that go around on this platform. Most of them are open for anyone to participate in. If you are someone that is looking to meet more bloggers and get your content out there these are a great way to do so and I would recommend participating in as many as you can. Especially if you’re a new blogger that doesn’t really know people on here yet. This is such a great way to socialise.
Conclusion
Those are my tips on how to promote your blog posts without spamming other bloggers or content creators. I hope these tips were helpful. And you are now able to focus on the right way to promote your blog.
Do you find spam comments annoying? How do you promote your blog posts without spamming other bloggers? Let me know in the comments section below because I would love to hear from you. Or simply stop by and say hi!
Want to grow your blog but don’t have the time, resources or energy? Check out my services and hire me to grow it for you! Click here to view my services.
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