Using The Algorithm To Grow Your Blog
For more on what an algorithm is click here.
I wrote a post recently where I mentioned the WordPress algorithm and how you can use it in your favour to grow your blog and a lot of people in the comments mentioned they would be interested to learn more about it and how one can get on its good side.
The WordPress algorithm is similar to social media algorithms so if you know how to grow on social media a lot of that can be implemented on your blog. The algorithm basically looks for posts that it believes will be popular on this platform. A post that people will interact with.
And most importantly a post that will keep people online and using this platform because at the end of the day the goal for most platforms is to get people to be as active on it as possible. The tips I have below aren’t specifically for creating an algorithm friendly post but rather tips in general. I wasn’t sure if you guys would be interested in the post but if you are I would be open to writing a more specific post about that. Let me knw in the comments if that’s something you would be interested in.
If the algorithm finds that your posts are user friendly and getting people to interact they will push the post in the system which will get you more traffic which consequently will get you more followers. You may be wondering how an algorithm can push your posts. Well, it will make sure your posts gets more views through a number of ways. It will put your post at the top of the reader for your current followers. It will also put your post at the top when people use their reader to search about a similar topic or about something you mentioned on the post. And it will put your post at the top when someone searches a tag you use.
Once your post is picked up by the algorithm, it can go from a couple of likes and views to hundreds in just a few hours. This will lead to more likes and follows which is what you may want if you are looking to grow your blog.
Just a heads up that these tips make your blog posts more friendly but it still depends on a number of things whether your posts succeed or not
Here are three ways to make your posts more algorithm friendly:
First, we’re going to talk about repetition because from what I’ve seen it is one of the most important things when it comes to pleasing the algorithm. Like most of us with anxiety, It seems to enjoy repetition.
What I mean by repetition is not posting the same thing a million times. What I do mean is that the algorithm will look at which of your posts are doing particularly well and what tags, categories they have. When you write another post with a similar topic, use similar categories and use similar tags it will assume, based on the knowledge that your last post did well, that this post will do well.
I’ll use my blog as an example. I have a multi-niche blog which means I write about multiple topics. There are some that are more popular than others. I know my blogging advice posts, SWS, travel posts and poetry posts do particularly well. Some of my posts are not as popular as they are very specific such as my fashion or makeup posts because that’s not something everyone is interested in. Now the algorithm knows all this and therefore, I see that my advice posts, travel posts and other popular posts are often pushed by the algorithm. Therefore, I try to write these posts as often as possible.
So, by repetition I mean find topics that work for you and then try to post about these topics as often as possible. Try to make sure you use similar tags, categories etc. But of course don’t force it- write when you have something to write about with that topic.
I know I just said that repetition is good but it can also be bad depending on how you use this repetition. If you use it to make similar posts, find your niche, have a schedule etc. it’s a good thing. If you use it spam the system your blog is probably going to get shadow banned and have little to no help from the algorithm which will actually begin limiting how many views you get.
By spam, I mean a couple of things. Firstly, we all know these blogs that post almost every five seconds. That is a prime example of spamming the system. These blogs are pretty much just playing the numbers game. They are assuming that the system will see they are active and since they publish so many posts they are bound to get lucky and have a couple of those posts get pushed by the algorithm. Sure, this may work at the beginning but most algorithms are pretty sensitive to this kind of behaviour and pick up on it pretty quickly. Since the algorithm will now assume that your blog is a spam blog it will probably limit your views and may eventually delete your site if your spamming doesn’t stop.
Something else that will piss off the algorithm is using the exact same tags for every post especially if the tags are random and have nothing to do with the topic of the post. Although writing on similar topics is encouraged make sure to switch up the tags every time. Use similar tags but not the same ones. And make sure to only use relevant tags.
The algorithm does definitely favour people talking/writing about what’s trending but it also really likes uniqueness. If you can bring something unique to the table even if it is about something that is popular/discussed often your post is quite likely to be picked up by the algorithm. This is particularly so if your audience enjoys the post and there is a lot of interaction with the post.
So remember to write your own unique posts, preferably in a way that the audience can connect with you.
Just a heads up that these tips make your blog posts more friendly but it still depends on a number of things whether your posts succeed or not with the algorithm. If you found these tips helpful and want more tips on how to make your posts algorithm friendly please let me know in the comments because I have a lot more information about this to share. Your feedback is really helpful to me because it helps me figure out what to write about next.
Did you know these tips or was this new to you? Do you try to make your posts algorithm friendly? Would you like more tips about this in the future? How do you make your posts algorithm friendly? What are some ways you grow your blog? Let me know in the comments or simply stop by and say hi- don’t worry this blog has been bite free since midnight!
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