How To Increase Your Engagement


I get a lot of comments, DM’s, emails etc. asking me about how one can increase their following and traffic. I admit that having a larger following and audience can be quite beneficial depending on what you want from blogging, however, I’ve noticed that most people don’t understand how important engagement is compared to your following and traffic.

Back in the day, if you were trying to make money online through sponsored posts potential sponsors tended to focus on following and traffic, however, this is generally not the case anymore. I’m not going to pretend like following doesn’t matter at all because it does and it’s great if you can grow your blog. But, at the same time having a smaller blog has a lot of benefits too.

A lot of sponsors who are currently attempting to work with bloggers/influencers are realising that it’s incredibly easy and in some cases, depending on the platform, inexpensive to buy followers and views. For this reason, potential sponsors have begun to not only look at following and traffic but also at engagement rates.

Someone who has a smaller following is much more likely to have a very high engagement rate simply due to statistics. For smaller bloggers out there (5k and less followers) it’s important to maintain high engagement rates and when conversing with potential sponsors instead of mentioning your followers or views make sure you mention your impressive engagement rate.

At the end of the day, the only thing a sponsor would want is to get traffic to their page or to sell their product or services. If your engagement rate is incredibly low there is no point of them wasting money on working with you because they will likely not get much or perhaps even any new customers. If your engagement is high even if your following is lower they are likely still going to get some customers which would obviously be beneficial for them.

When I used to search on search engines about growing your following/traffic or about making money online I didn’t see much information come up about engagement. There was mention of it but it was rarely specifically talked about. However, I think more recently people are realising just how important engagement is and I do see more people talk about it. I thought I would talk about it too and hopefully you guys find this information helpful for you and are able to benefit from it.

For those of you who may not have the engagement that you are hoping for here are four ways through which you can organically increase your engagement:

Stop Posting And Ghosting

The first 24 hours after you post something on your blog are extremely vital. This is when it will get the most traction and you need to actively engage during this time to make sure that your followers/audience feels heard. Furthermore, this tells the algorithm that your post is very active which will consequently help your post get pushed out to tags/the top of the reader by the algorithm because it will assume it’s something people are interested in.

We don’t have the best attention spans especially these days and when it comes to the internet. People generally post a comment and then forget about it after a while. If you reply instantly or as soon as possible your post will still be fresh in their mind and you can have a nice conversation with the person through comments. Also, the person will feel like you care enough to engage with them and will come back every time you post to chat with you about the post.

This is something I’m still working on so I feel like a bit of a hypocrite telling people to engage when I occasionally reply to comments after like a week. But it’s all good- don’t pressure yourself too much and do the best you can. If you can engage in 24 hrs that’s great and if not engage whenever you can.


As I ALWAYS say and I am sure you are sick of hearing me say this- WordPress is a two way street. If you want people to engage in your posts, if you want to gain new followers and if you want to increase your traffic you need to engage with other blogs. If you don’t engage with others it’s quite likely that they won’t be interested in engaging with you and your blog.

Plus, there are thousands of blogs out there that probably don’t even know you exist. Try to engage on newer blogs or blogs with a smaller following because they are much more likely to engage back. Make sure these are blogs you actually enjoy though because no wants a super vague comment on their post which just shows you didn’t bother to read the post. Even if it isn’t a super long and specific comment make sure to leave something that shows you read the post and enjoyed it.

Lastly, try to engage with blogs that have similar posts as your blog because they will be more likely to follow your blog and engage with your posts as they are already interested in those topics. You will also enjoy their blog more because you are interested in similar things and therefore you can genuinely engage and leave comments.


If you are looking to grow your blog and especially if at some point you are looking to make money online via blogging you need to do A LOT of research. You need to figure out keywords, SEO etc. so that your posts get more traffic which will lead to more engagement.

If, like me, your blog does not have a particular niche and you tend to write about a number of topics and are open to write about most things I would highly recommend looking into what is popular at the time and writing a post about it. It’s very likely that your followers have that topic in mind too and will probably have an opinion about it that they want to share. This will get you a lot more comments than posting about random things that has a very specific audience.

Using the correct keywords and making your posts more SEO friendly and will help you get more traffic from search engines. As your audience increases, so will your engagement because let’s be honest- this is the internet and literally everyone has an opinion about everything even if it’s none of their business.

Finally, you want to research your blog. I know it sounds a little odd but don’t knock it down till you try it (that’s what he said?). Google your own blog and see what posts come up first. Those are probably your most popular posts for visits from search engines. Next, try searching your blog in the search section of the Reader on WordPress and see what posts come up. The ones on top are probably your most popular ones on WordPress. Re-visit those blog posts and see what you did right, why people seem to visit them more often and try to model your future posts after them.

Remove/Delete Followers

This one sounds a little extreme and most people are unwilling to do this but trust me when I say that it’s a game changer. Unfortunately, WordPress is filled with spam account and they tend to randomly follow your blog and then ghost you. This decreases your overall engagement because it will look like you have a lot of followers but a number of them are not engaging with your posts. Or worse, it will look like you bought bot followers when in reality you have not.

Spam or bot followers are a serious issue especially for bigger blogs because we get followed by random bots like this all the time and it can be quite time consuming to go through your list of followers removing them one by one every day. However, doing this will make sure that your followers are real and that you have a high engagement rate because unlike bot followers real followers will engage with your posts.

It make feel like you are losing followers and it sounds crazy to remove followers but it will be super beneficial in the long run. Having a blog with a smaller following of organic and engaging followers is better than having a large blog with mostly bot followers. Real followers will actually engage, buy products/services if you ever start selling something or work with sponsors, support you both online and in real life and more.


I know it’s been a while since I’ve done a blogging advice post but they take a while to write so I’ve been doing them less frequently especially since I’m working on a PDF with all my advice information on it so you guys can download that and have all the information in one place instead of searching through like a thousand posts.

I noticed that when it comes to engagement on blogs people don’t talk about it much. I found that odd since engagement is a big deal. When I first started making money on this blog I had significantly less followers but people still wanted to work with me because of my engagement rate. I think engagement can be super beneficial especially for smaller bloggers which is why I wanted to share this with you guys.

I have a lot more information about engagement so if you guys are interested in a part two of this post let me know in the comments below. What other areas of blogging would you like me to write advice posts about? What advice do you think would be beneficial to read about? Did you know how important engagement is before reading this post? How do you boost engagement on your posts? Let me know in the comments below because I love hearing your thoughts or simply stop by and say hi- I promise I don’t bite!

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113 responses to “How To Increase Your Engagement”

  1. im being attacked by bots and it really kills my self esteem. i want real readers to like. but now i have so many it’ll take a while to remove. it happened really randomly too ugh

    1. Yeah I’ve gotten a lot of random bot followers recently too and it’s a pain to remove them all the time but it’s for the best. I don’t want them ruining my engagement rate.

      1. Im gonna work on asap! lol 🥰

        1. Hope it helps!

  2. also, thanks for the engagement tips about the algorithm! ❤️

    1. Happy to help!

  3. I monitor new follows very very closely, Pooja. Too many of them are busnisses or accounts that I find suspicious hence they are removed. They apparently never read the notice at the top of the sidebar…

    1. That’s good- you absolutely should be monitoring them. I do that too and remove accounts I find suspicious or spam-like. Lol I don’t think they care to read they’re just bots 😂

  4. I love these informative posts Pooja! I definitely would love to read a part 2!

    1. Thanks and I’ll definitely write a second part soon!

  5. Thank you so much, Pooja! Your advice is gold for new bloggers like me. Can you elaborate on how to spot a bot? What should I look for when I think I may need to remove a follower? Thanks again! Blessings to you!

    1. Happy to help!

      It’s pretty easy to spot bots- basically most sites that don’t have any posts or have posts that only have links, are trying to sell you stuff or have a couple of very fake seeming posts are generally bots. Another giveaway is that they use the same profile pic for multiple accounts so if you keep seeing the same profile picture on different accounts they’re bots. If the image pretty looks like a random image off Google it probably is. Hope that helps!

      1. Thank you so much!

      2. This comment made me understand bots better . Thanks Pooja

  6. I never thought about deleting followers. I’m also new at this new age blogging world. Things were different in the late 90’s when I was a teenager with a blog. It didn’t include a bunch of fakes attempting to land sales and popularity contests, likes, and manipulate algorithms. It was writers and readers and real people and I miss that. Seems I have to weed through so much fluff these days to find individuals who have thoughts amongst a copy/paste world. It’s kind of discouraging really.

    I wish all posts had dates. I dislike when I find a post, a blog that speaks to me and it’s been dead for years. One can usually tell by the comment section. And I happen to find them on top of my search results.

  7. Oh yeah, engagement is really one of the biggest keys to building a decent WP presence. I’ve had my blog for some years now, and only in recent years did it start to grow because I had decided to focus on engaging with others. Solid post here, Pooja. Thanks for sharing!

  8. Rightly said, Pooja. What’s the use of large followers when you don’t have engagement on the posts.
    Very informative post

  9. this was actually super duper helpful thank you so much for sharing !!!!!

  10. Nice tips. I completely agree with you that engagement is one of the most important things in blogging.

  11. Thanks for this great post Pooja I found it really helpful

  12. Very useful information! Thank you for sharing😊

  13. Great post Pooja. I’m definitely interested in part 2. ☺

    1. Thanks and part 2 is coming soon!

  14. Thank you so much pooja ! Your advice is very useful for me.I keep on searching about how to increase traffic this would help me a lot!Thanks again☺️

    1. Glad you found it helpful!!

  15. Great post. I never knew about bots . Now I understand when I got followed by people with same profile pictures.

    1. Glad the post helped and yeah those are generally bots.

  16. This is very helpful and hits me harder than I care to admit to myself! Engagement is something that I’ve been working on growing, both with people on my blog and on their blogs. I didn’t know very much about boys or that we could delete them!


    1. I’m glad this was helpful! Bots are definitely very pesky but luckily WP allows us to remove followers 😄

      1. I didn’t know this! Thanks!

  17. This was super helpful thank you so much Pooja. Although I am not much active but I do try to though I will definitely try to be more active the way you do!🥰😊♥️

    1. Glad it was helpful and being active definitely helps a lot!

  18. This is really helpful. Thanks for sharing.

    Will try to do those tips starting today.

    1. Glad you found it helpful!

  19. I always enjoy reading your blogging advice posts, and this one is no excpetion. It took me a while to realize the importance of engagement, but I am doing more of it now, and it has made a difference.

    1. Glad to hear that! Yeah engagement is a big game changer when it comes to blogging.

  20. This was very helpful, Pooja. Thanks for sharing your wisdom. I’ve been blogging for six years and the first years I didn’t read other bloggers or engage. Now that I do, I feel like I’m part of a community. I love it.

    1. Glad it was helpful! Yeah a lot of bloggers don’t realize how important engagement is at first (I didn’t either) but I think it’s a very vital part of blogging and being part of the WP is great since it’s full of wonderful people 😀

      1. I checked my stats after reading your blog post. You can tell exactly when I became more engaged.

  21. wow 👏 😮 thank you so much for these

    1. Hope they help!

  22. I’m new to blogging and I noticed so many accounts with the same display picture. I’m assuming those are bots. It’s scary.

    1. Yup they’re probably bots (WP has a serious bot problem).

      1. Damn. So my followers count is unreal xD

  23. I was nodding all the way through! Also, if you engage with people on their blogs and on your blog, you can help each other identify problems viewing posts or on each others sites!

    1. Yes absolutely plus you get to make some wonderful friends! 😊

      1. Yes!! 💯💯💯

  24. That’s very informative and I’ve never known the need to remove followers and don’t know which one is a fake bot follower. LOL. It is true. Engagement is the key. However I haven’t been able to do research due to my tight schedule. LOL. There’s never enough time for anything. I will remember research research research.

    1. Research is definitely important for blogging but it is time consuming. I get very busy too so I often don’t have time for that either.
      Lol bot followers are definitely harder to spot these days. They’re getting clever but they usually have fake looking images or no posts at all which is a big giveaway.

  25. Good points and information always Pooja❣️

    1. Thank you 😊

      1. of course!!💖

  26. Very insightful, thank you.

  27. this post is going to be very helpful for me …as i am a new blogger . don’t know much about WordPress …and how it works . … thank you for this information pooja ..♥️

  28. I got helped to boost my engagement

  29. Ooh I hadn’t thought about bot followers! Thankyou Pooja, guess who’s doing some weeding out tomorrow? 😉

    I’ll admit, I can be terrible at engaging with other blogs. I try to get into better habits but sometimes if I’m doing 10 things at once, I kind of click off and forget. Bad, I know! I promise I’ll try better 😁

    1. Good luck with that- it’s an annoying process but so worth it for your engagement rate!

      I’m getting better at engaging but it can be time consuming for me since I get a lot of comments and sometimes I just don’t have the time to keep up with them all. We can try to get better at it together!

      1. I can’t believe what a difference it has made overnight! I commented on about 10 other blogs and have already made 4 new connections- thankyou!

        1. Oh wow that’s so great!! Yup engagement works wonders!

  30. This is absolutely invaluable advice. Will save it for future reference, thanks for providing this much value for free?

    1. Thanks and happy to do so!

  31. Really helpful 👍

    1. Glad to hear that!

  32. Reblogged this on Raenie's Ramblings and commented:
    I want to share this very informative blog! 🙂

    1. Thanks for the reblog!

  33. This is precious advice Pooja, especially for me; the one about followers. I’ve been thinking hard about really just keeping the people I engage and who engage with me, plus a few I just enjoy. I think this will declutter and save me alot of time when I get on wordpress.

    1. Glad it helped! Yes it absolutely helps a lot- I do this almost daily and it helps make sure that the majority of my followers are real bloggers which automatically helps with engagement.

      1. 🤩 thanks 💜

        1. 😊😊

  34. princessafiba Avatar

    Very insightful, Thank you!

  35. This was really helpful thank you. I’m always happy whenever anyone comments so I tend to answer as quickly as I can but what you said about bots was intriguing and now I’m going to have a looksee at my little list of followers.

    1. Happy to help and yeah definitely look through your followers and try to get rid of the bots.

  36. Thanks
    It was really helpful 🤩

    1. Glad to hear that!

  37. This is wonderful insights as I’m new to WordPress. Encouraging! Thank you so much 👍🏾

    1. Glad you found the post helpful!

  38. […] How To Increase Your Engagement […]

  39. Very helpful for a blogger just getting started myself! Thanks for this great post!

    1. Glad you found it helpful!

  40. Love this post I’ve just started blogging after the 100th time albeit consistently. I just feel like engagement is key and I think if somebody likes your post or makes a comment or for anything even on other platforms if you have the time and if you have a small following there is no excuse it’s only polite to respond and appreciate and get the conversation going.

    1. Thanks and I totally agree!

  41. Good share!👏

  42. I was wondering how to increase my blog engagement and luckily I saw your post and I got great ideas. Thank you pooja.

    1. Glad to hear that 😊

  43. Thank you for the advice, I feel like it’s definitely going to be helpful to me

  44. Thank you for sharing these tips, no one tells you these things when you start blogging, not even WordPress. I always found it annoying that the free SEO plugins only come with the business plan. I’m trying to take your advice though and do my own research instead. I’ve already seen a large spike in activity after I started interacting with bloggers more. Thanks again xxx

    1. Happy to share it!

      A big part of the reason I share advice posts is because when I started blogging there was so much I didn’t know and like you said no one tells you all these little things. It took me forever to learn them and I want to help others save time and learn things earlier on.

  45. I really got some valuable tips 😊about how to increase the site engagement. I have got your point how important it is to have an engaging site rather than having a site that loads with bot followers and no engagement at all to the site. Other mentioned key points are equally important.

    Yes I will definitely for the next part of this topic.😊

    1. Glad this helped and the next one is definitely coming soon!

  46. Sincerely I’m glad I checked this out

  47. […] How To Increase Your Engagement […]

  48. lovemessylife Avatar

    Just wanted to drop a note that I appreciated stumbling across this post! I had an blog years ago that gained some organic followers with decent engagement but I wasn’t really ready to commit to being a blogger at that time. Now that I’m back with a new blog – more passionate, motivated and purposeful – I realized that I have no idea which parts of what I did before were helpful! Wishing I would have kept some notes on what worked and lessons learned but instead…I find myself starting from scratch 🤷🏼‍♀️😂 The insight and considerations around Followers vs. Engagement are priceless – Thank You!!

  49. […] How To Increase Your Engagement […]

  50. I’ve not had luck getting much traffic unfortunately.

  51. Reblogged this on .

      1. welcome 🙂

  52. telugubloggersreenadh Avatar

    Thanks for sharing nice content.

    1. Happy to share it!

  53. I found the post interesting I’m always trying to find new ways to improve. Thanks.

    1. Glad to hear that!

  54. Very informative

  55. Really helpful advice, thank you. I haven’t had any bots following me yet, but will definitely delete them if I do! I try to always respond to comments within a day but didn’t really understand how important that actually was. Thanks

    1. Glad this was helpful! Yes deleting bot followers is best and replying comments is really important.

  56. I take all this on board Antonio. It is actually far better advice than anything I’ve read in my research and I know that I systematically should do it! Certainly much better than social media. I also like the advice about deleting bot or ghost followers.

    I suffer your problem but in spades. My diverse and eclectic interests and long articles are never going to garner an audience that I would get if I wrote specifically one one topic to one group. But I enjoy doing what I do and that is the only reason I write.

    Also as a medium rank e-author EM Foner said to me: I should have begun 10-15 years before I did. Because no one writes the type of blog I do these days.

    I’ll try to get around to doing what you suggest.

    Thanks again for following my articles.

    All the best

    1. Glad you found the post helpful!

      1. My Apologies Pooja G

        I thought I was still responding to Antonio. Great article! Will keep checking your site out.

  57. How is the best way to research my blog in the WordPress reader? Should I look at keywords or just type my blog in thr search in WordPress reader?

    1. I think typing in your blogs name and then checking which of your posts are most popular is probably the best way to do that.

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