Why Retail Stores Are Using Branded Face Masks?

Face masks have not remained useful only as protective gear but have become an important part of our wardrobe with other apparel. New and unique designs of masks are finding their way in the stores and people are demanding branded logo face masks matching with their main outfits.
Face masks have become an effective way to advertise your brands and products. With everyone wearing the mask it is a very simple and easy way to promote your brand by using your logo over them.

Big Brands Designing Branded Logo Face Masks

As more and more states are making it mandatory to wear the face mask, many big brands have started designing masks in their signature style. Many brand owners have developed masks with their logos printed over them.
The big brands like the NBA and WNBA were the first ones to use face masks for their brand promotion. Many other companies follow the trend. For instance, Disney has come out with masks featuring its popular Mickey and Minnie Mouse character. The masks have also made their way in the sports circles. The National Football and Hockey Leagues, NFL, and NHL along with Major League Soccer have designed masks featuring their respective teams. Many other institutions and marketers including Universal Music Group, Alice+Oliva, and Atoms have also released their masks for promotional or marketing activities.

Why are Retail stores using branded logo Face masks?

With the spread of COVID19 across the nation, the cloth industry was helplessly witnessing a quick collapse. However, during the tough times, some of the more aware retail store owners were closely watching the actions taken in China during and after the lockdown phases.
They observed that China had made it mandatory to wear masks to all its citizens after the reopening. The retailers anticipated that the same trend will be followed in the USA as well and therefore they started designing and using branded logo face masks in their retail stores. The decision paid off to many retail stores and now the demand for these masks is growing day by day. It has prevented many retail stores from a possible close down.

Final Words

Every business owner is trying to find out new ways to survive during the current pandemic. Retail stores have found a unique way of sustaining their businesses at the time when the cloth industry was witnessing a complete collapse. They could survive the brunt of the pandemic by using the branded logo face masks and now they are searching for new ways to design the face masks to grow in the market.

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49 thoughts on “Why Retail Stores Are Using Branded Face Masks?

  1. Brands do this to make a profit because they see an opportunity and know that they can get away with it. I like to call this selling out. Big brands don’t care – if they see their competition selling out, then they likely will do it too.

  2. I wqas just going to mention the profit opportunity!!! Stock in Stocks and masks could have been great but we missed that window. I like the ones with the actual faces on them but they’re pretty pricey. That’s why prefew zoom sessions so i can see expressions and faces.

    1. Omg yes people who invested in masks probably made quite a profit. The ones with the faces are definitely pretty great. Expressions are so important- I feel uncomfortable when I talk to someone with a mask on- I just want to be like I’m nice and smiling under here I swear!

      1. for sure they did!!! I actually think we should have different faces of our own for how we’re feeling during the day.. ❤️ And there is only expression I can see in the people that haven’t done plastic surgery.. So I’m staying al natural.. lol

  3. The thing is I support creativity and I’ve seen some genuinely cool masks, but I find it tacky that big business is putting logos on masks. Would rather support a genuinely good artistic design myself

  4. Whenever something comes with a brand, it makes things expensive. Even if the quality of the non-branded things is the same or better than branded things, the seller can’t make a profit because people blindly trust brands that is not a good thing for those sellers who sell non-branded things because they are also doing for livelihood. It is not necessary that a branded thing is always better than a non-branded thing, sometimes non-branded things are far better than branded things. It is the advertisements, publicity & hype that makes branded things more popular that sellers of non-branded things are not able to afford to do it.

  5. Even daycares have branded face masks over here… well at least the one my kid goes to. I find it amazing how people are always able to find ways to monetize. I wish I had an ounce of that mentality!

  6. I agree with your above arguments, but I can’t help but find the irony that branding is further pushing exclusivity at a time when we need unity as a nation. While there are a multitude of options, not everyone has access to the type and/or quality of PPE that others do. This is especially true when one thinks about the fact that the majority of PPE worn is not medical grade. Within that realm, not all non-medical grade face masks are made the same and the price is reflective of this.

  7. Producing face masks (and hand sanitizer) allowed more businesses to classify themselves as “essential businesses” during the worst of the kick down. Personally, I don’t see an issue with branded masks as long as people wear masks and the production helps to save jobs!

    1. Yeah I feel the same way. The number of people that have lost their job during the pandemic is truly depressing and if this helps people get a job than that’s really great.

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