How To Increase Engagement On Your Blog
One thing I hear a lot of people complaining about is that engagement on blogs is down, especially compared to a few years ago. Some people blame the introduction of Blaze, the rise of other social media platforms and changes in the algorithm with recent updates. I’m some people lol. But yes, overall, engagement has decreased in the last two or three years compared to what it once was. That’s why I wanted to share some tips on how to increase engagement on your blog.
It’s not what it used to be. A few years ago, you could post something and get hundreds of views, likes, comments etc. But that’s not the case anymore. These days, you have to work extra hard to get engagement and it’s becoming more challenging to grow your blog because of this.
SEO
SEO is something you need to invest some time into if you’re hoping to grow your blog and increase engagement. Having an SEO friendly blog will help you increase the views you get from Search Engines. This will increase your overall engagement as you’ll have more traffic which means more comments. You’ll also see an increase in email followers as your traffic grows. That’s another thing SEO is great for.
I’ve noticed a big increase in engagement, traffic and following since I began making my site SEO friendly. Each year, I get thousands of views from Search Engines alone. So even when I’m not posts or active, my blog remains active and has engagement from these readers.
Alternatively, if you would prefer not to get views from Search Engines you can stop them from crawling your site with a Robots Meta Tag or robots.txt file directive.
Related Posts: SEO For Dummies, SEO For Dummies #2, SEO For Dummies #3, SEO For Dummies #4
Related Post: How To Increase Your On-Page SEO
Tags And Categories
Tags and categories are vital when it comes to engagement. And your blog in general. They can make or break you. A lot of people don’t realise their importance but WordPress offers these features for a reason. They need to be optimised.
When it comes to tags and categories, the tags and categories you use is how the algorithm classifies your post and pushes them to the audience it believes will find your content interesting. Therefore, if you use the wrong tags and categories, your posts will be pushed to the wrong audience who aren’t interested in it and so will not engage. On the other hand, if you use the right tags and categories, your posts will be pushed to the right audience and you’ll see a steady growth in engagement and your blog overall.
Related Post: How To Use Tags Correctly
Activity
Just like how you want to increase engagement on your blog, others do too. In many ways, WordPress is all about give and take when it comes to growth. So think about yourself and your activity. Are you engaging with other blogs and bloggers? Are you taking the time to leave likes and meaningful comments? If not, you should be engaging with other blogs and trying to be as active as possible. That is a great way to increase engagement on your own blog.
Furthermore, you want to make sure that when people engage on your blog, you engage back. If someone comments, make sure to respond and even chat with them if you can. This will encourage them to keep coming back and become a loyal reader.
Related Post: 5 Ways To Get Loyal Followers
Find Your Niche And Audience
Finding your niche and audience is vital when it comes to increasing your engagement. Find your people, as they say. Over the years, I’ve been lucky enough to make some wonderful friends on WordPress who have supported my blog throughout and vice versa. We have been able to find and support one another. And these days Lifesfinewhine and WordPress feels more like a community to me then just some platform on the internet. Finding the right audience for your content will really help you increase your engagement because these are people who genuinely care about what you’re posting.
Finding a niche or some niches that work well for you helps as well. It gives your blog some sort of structure instead of it just being random posts with random topics. It also helps your audience understand what to expect from you. And I know what you’re thinking, Pooja you’re one to say that when your blog is all over the place. And to that I say, is it though? Or do I dable in a lot of very specific niches that my audience is interested in? It’s okay to have multiple niches, but it’s good to have some limits and some form of structure as well.
Conclusion
So, those are my tips on how to increase engagement on your blog. I also want to mention that these are all organic methods to grow your blog, so they may take a little while longer to show results. However, organic methods are best to grow your blog compared to buying likes and comments. In the long run, that will do much more damage to your blog whereas organic growth will enhance it in many ways.
Did you find these tips helpful? Should I share more? Do you use any of these methods to increase engagement on your blog? What are some methods you use to increase engagement on your blog? Let me know in the comments below because I would absolutely love to hear from you. Or simply stop by and say hi!
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