Why Social Media Is An Important Part Of Growing/Marketing Your Blog
We all know that social media has it’s pros and cons. Sometimes the cons can outweigh the cons, however, when it comes to growing your blog or marketing your blog social media can really make a huge difference. It can help direct traffic to your blog and in particular it will help you get traffic from outside the WordPress community. If used correctly social media can be used as a tool to help grow your blog and it can also be a great way to meet potential sponsors because a lot of sponsors do look at social media pages/find influencers to work with through their social media. It will also help you build a place to interact more with other bloggers and people interested in your writing and as I always say if you want to grow your blog you have to be active and socialise as much as possible. Here are some way through which you can grow your blog using your social media pages:
Connect You Social Media To Your Blog
This is probably the first thing you should do if you haven’t done it already- connect your social media pages to your WordPress blog. This will help WordPress auto-post on your social media pages every time you post something on your blog if you choose to do so. There is also an option for you to only post specific posts to your social media pages depending on what you want to post. Posting regular links/posts about your blog on your social media account will help remind your followers on social media about your blog because lets be honest people don’t always have the best memory and sometimes when you don’t put your blog in everyone’s face all the time they may forget to check it out regularly. Of course, don’t harass people into reading your posts but this will act as more of a friendly reminder. It will also help bring in traffic to your blog from outside of WordPress and get you more email followers which is always a plus. If you are not sure how to connect your social media pages to your WordPress blog click here.
Be Your Biggest Fan
This is going to feel very uncomfortable and weird at first but trust me when I say it’s necessary. You need to be your biggest fan and your greatest cheerleader and basically just do everything you can to market your blog on social media because if you use your social media pages wisely you can really start gaining a lot more traffic and even more followers to your blog. By marketing what I mean is try to post about your blog on your feed or in your stories on social media more frequently. If you are working on a new post talk about it on your story, post a couple of pictures of you working on the post, maybe tag people if the post is a collaboration. I would also highly recommend posting on your story or your feed every time a new post goes up especially if you know the post is about a topic people on your social media pages will be interested in reading about. For example, my posts about blogging or blogging advice are among the most popular posts on my blog and I know a lot of people on my social media are interested in these kind of posts so even though I don’t always post about all my blog posts on Instagram I try to post as often as I can about posts with these topics because I know for a fact that they will bring traffic to my site.
Blogging, social media and just everything to do with growing your blog can take up a lot of time and energy. I think a lot of people don’t realise how much of struggle it actually is to grow your blog and assume that all you have to do is write a post and the traffic/followers will just appear. Of course this is very far from the truth because the truth is writing a good post is only the tip of the iceberg. It takes a lot of time and effort to get a response to your blog and I know a lot of people juggle blogging with work/school and may not have time to do the who marketing part. For people who are struggling to do everything or may not always find the time to post on WordPress and social media I would recommend using Glowupp to schedule your social media posts ahead of time. I recently discovered Glowupp and I have found it super helpful because I don’t always have time to post on social media and my blog. But with this site I can schedule my posts on social media to go up at the same time that my WordPress post is scheduled to go up. You will definitely see an increase in traffic once you start posting about your blog posts/website regularly on social media. For a 30% off Glowupp use the code GETSTARTED at checkout.
Start Specific Pages For Your Blog
If you are planning on using social media to grow your blog I would highly recommend creating specific pages linked to your blog on the social media platforms that you choose to start using. There are a number of reasons starting a new page for just your blog is beneficial. To begin with, a lot of bloggers write stuff that’s very personal and may even write about the people in their lives from time to time and you may feel uncomfortable sharing these personal posts on your existing social media pages that have friends and family on them. I definitely felt like this and that was one of the main reasons I keep my personal pages private and my blog pages public- but away from my private life! Another reason is that people on your other pages may not be interested in your posts about your blog but if you start a page for your blog than you will get followed by people who are interested in viewing posts like these- probably other bloggers or people interested in the topics you write about. This way you get a specific audience instead of a random audience which means they will be much more likely to go over to your blog.
Do you use social media? Have you been using social as a way to market your blog? If so have you been successful in diverting traffic from social media to your blog? Do you have specific pages for your social media pages or do you use your personal page?
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