SEO For Dummies #3

SEO For Dummies

I have been doing these SEO FOR DUMMIES posts for a while now because as you guys know over the last few months I have really gotten into SEO stuff because I have found it incredibly beneficial for increasing the traffic and following on my blog.
Check out part one and part two.
To be honest, until a few months ago I didn’t know or particularly care about what SEO was or how I can use SEO to my advantage. However, since I had more free time during the lockdown I decided to do some research about it and saw just how beneficial it can be to have an SEO friendly site.
I started working on my own blog and it took me a few months to become more SEO friendly as it is quite complicated and I did almost everything on my own as it is quite expensive to get SEO work done through professionals. However, I realised that after a while I kind of got the hang of it and didn’t need that much help- yes it was very difficult and time consuming but I had a lot of free time on my hands.
Over the last two or three months I have noticed a significant increase in traffic thanks to the SEO changes I made. By significant I don’t mean a few more views, I mean like thousands of more views a month. My traffic has literally doubled.
Therefore, I decided to share some more tips with you guys today. What I realised is that although making sure your current posts are SEO friendly it’s even more important to make sure your older posts are SEO friendly as well. In fact, most of my traffic increased after I made my older posts SEO friendly and fixed all the SEO errors on my older posts. So for todays post I decided to focus on how to fix your older posts.
I also want to give you a heads up and tell you that it will take a while after you make these changes to see an increase in traffic and following as it takes a while for search engines to update information about your site. So keep calm and stay SEO friendly! It’s not instant but it’s so worth it over time.

What Is SEO?

“SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”- moz.com
I think this sums up SEO and what is really well so I’m going to just leave it at that.

Why Is SEO Important?

As mentioned above SEO can help you not only increase your traffic from search engines but also help you increase your traffic to a more specific audience. It helps you get an audience that is specifically looking for sites like yours. WordPress is awesome and I love connecting with other bloggers but just having WP traffic isn’t always enough especially if you are looking to blog professionally at some point. SEO gets you this outside traffic from search engines and helps you build your blog and diversifies the audience. Here are some easy and simple ways through which you can improve your SEO:

Get A Full Site Audit


Before you do anything else I really urge you to get a full site audit. It will help you pinpoint the exact problems with your older posts if they are any. Getting a site audit saves so much time and energy and is the best way to fix your published posts.
You may be losing a significant amount of traffic simply because your older posts are not SEO friendly and therefore search engines are leaving them out of their search results. Most of the time it’s not even huge problems and are easily fixable like the title tag is too long/short or there is a problem with your meta description. It literally takes a day or two to fix and increases your traffic significantly.
However, site audits can be super expensive. I know that not everyone can afford to make that kind of investment- I know it took me quite a while to save up and afford it. And the worst part was that it doesn’t really show you how to fix stuff it just shows you what’s wrong since it’s just an audit. And hiring someone to fix the problem is very expensive. So, I just had to do my research and spend like 6 months figuring everything out.
By the end I was super frustrated but also very happy with the results of my hard work. That’s why I have now started offering my own SEO services and not only are they much more affordable the best part is that I will personally show you how to make the changes. I will be there for you step by step so that you don’t have to go through what I went through. To read more about the SEO services I am offering click here. 
Of course, there is no pressure to work with me. If you prefer to work with other sites please do so. Just make sure you get an audit done somehow because it is very important if you are looking to make your site more SEO friendly.

Images


Images on your posts are much more important than you think. They are a really great way to direct some search engine traffic to your posts. To use images/media on your posts to direct traffic to your posts make sure you fill out the description section on your images.
The description section allows search engines to figure out what the image is so that when someone searches for a specific image they might see your image and go to your post where the image is used. You may not realise how often this happens but it actually happens a lot.
So go back to your older posts and fill out the description section of all the images you have used in those posts.

Update Older Posts


As posts get older you need to make sure you are editing and updating them to make sure they remain relevant. You can update them in multiple ways. The first thing you want to do is read through the information and make sure it’s still accurate as search engines tend to put a lot of importance on the quality of the information you are providing.
Next, you can check what keywords are currently best for the topics on the posts and update your post and tags accordingly. Keywords tend to change over time and different things become more/less popular over time. What is popular now may not have been a few years or even a few months ago.
I would also really recommend updating links you have used in your posts especially external links. This is because over time some links change, some sites shut down so the link are no longer available etc. This may leave your posts with broken links that don’t work which is a big red flag for search engines. Update your links and make sure you get rid of the ones that no longer work.

Add Relevant Backlinks


Over time you will obviously have published more posts and many of them may be dealing with the same or similar topics. You can go back to older posts dealing with the same topics and add relevant backlinks linking to new posts that talk about similar or the same topic and the older post.
Adding backlinks is not only great for your SEO but also for increasing traffic in general as readers who read one post on that topic tend to often be interested in reading more posts on that topic or on similar topics.

Conclusion

I hope you found this post helpful and if you are looking to make your site more SEO friendly I hope this helped you see the importance of making not only future posts more SEO friendly but older ones as well.
I also wanted to let you guys know that I am having so many problems with my WordPress account at the moment. It’s not letting me follow anyone or like any posts and of course as usual it is probably going to take forever to fix. Sorry if I am not able to be active on your blog but I literally can’t. I will be active again as soon as the problems are fixed. Thanks for understanding!

Thoughts

Are you like me and have a hard time understanding SEO? What is something you have learnt about SEO that you have found beneficial? Did you know about the tips I mentioned above and do you use any of them? If so do you find them effective? Would you like to see more similar posts with easy/simple tips and tricks about SEO? As always I would love to hear your thoughts in the comments below and if you don’t have any thoughts about SEO feel free to just say hi!

Related Posts

How To Get More Followers
How To Get More Traffic
How To Make Money Blogging


For similar posts click here.
If you enjoyed this post don’t forget to like, follow, share and comment!
Enjoyed this post? Then follow me on social media:
Twitter Instagram Pinterest LinkedIn HubPages
Don’t forget to shop lifesfinewhine!
Email me on (guest posts welcome!): insomniacwithanaccent@gmail.com

SEO For Dummies #2

SEO For Dummies

I did a post about two weeks ago called SEO For Dummies and I thought it would be beneficial because SEO stuff is hard to understand and if I could put it more simply I could help people who may not be the best at technology or computer stuff. It got really good results and I noticed that a lot of people found it helpful and asked for more tips. Since I have been researching SEO for quite a few months now- pretty much since the lockdown began I have picked up on some simple and quick tricks and tips. So, I decided to share some more with you guys. Hope you find these helpful as well.
I don’t know about you guys but when it comes to SEO and all things SEO I feel like kind of a dummy a lot of times and as someone who barely knows anything when it comes to technology I really did not even know what SEO was till like some months ago. I’m not going to lie- SEO stuff makes me feel like a dummy sometimes. Even though the majority of the stuff I read about SEO optimization and stuff like that is in English I feel like it’s written in a different language that I don’t know.
It took a lot of work for me to figure some stuff out and improve my site and I want to spare people the time and effort if I can in some way so I decided to write this article for people like me who may be a bit technologically challenged. I know a lot of you do struggle with SEO stuff because I do get a lot of comments/emails/DM’s asking about it and I also got some people asking about it in a poll I took some time ago asking what you guys want me to write about.
So basically, I have picked some basic stuff about SEO up over the last few months and noticed that certain small changes can make a huge difference so I decided to share these small ways through which you can improve your sites SEO.

What Is SEO?

“SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”- moz.com
I think this sums up SEO and what is really well so I’m going to just leave it at that.

Why Is SEO Important?

As mentioned above SEO can help you not only increase your traffic from search engines but also help you increase your traffic to a more specific audience. It helps you get an audience that is specifically looking for sites like yours. WordPress is awesome and I love connecting with other bloggers but just having WP traffic isn’t always enough especially if you are looking to blog professionally at some point. SEO gets you this outside traffic from search engines and helps you build your blog and diversifies the audience. Here are some easy and simple ways through which you can improve your SEO:

Keywords


I think keywords is something that most of us have heard of at some point or the other. It is usually the first thing that you read about when you try to do any sort of research on SEO and rightfully so because keywords are an extremely important part of your SEO. Using the correct SEO words can make or break your posts or your site. How you use them is also important.
You may be wondering, just like I was when I first started doing SEO research, what exactly are keywords. A keywords is a specific word that describes the topic of your post and it is the word you want to get traffic for on your site or post. For example, this post is called SEO For Dummies so my keyword would be SEO because that is the subject of this post.
Now you want to use the keyword multiple times throughout the post but you also don’t want to use it so often that search engines write your post off as spam because that will make you lose traffic instead of gain it. You should also try using more of the keyword in the first three paragraphs and fewer as your post progresses.

Meta Descriptions


The circled part of the image above is the meta description. To explain it in a simple way it is the little writing that you first see when you search something that shows you the introduction of a site or a post by the site. Apparently it is super important and having problems with your meta description can mess up your sites SEO score.
One problem could be that you don’t have a meta description which means that for some reason the search engine is not picking up your description. If this is the case it must be fixed right away. I won’t list the ways you can fix this because I personally am not an expert at SEO stuff and the cause for this could be multiple things. I would recommend doing your own research or reaching out to an SEO expert or professional SEO help site like SEMrush.
Another problem could be that you have duplicate meta descriptions which happens when you have copy and pasted the introductions of your post or you have copied someone else’s introduction. That’s why it is important to make sure that every post you have has it’s own unique introduction. If you do have duplicate meta descriptions for some of your posts this can easily be solved by editing the starting five sentences or so for the post or posts.

Post Title


Your post title is an important part of your post for multiple reasons. Firstly, it is what will make your reader decide whether to click on the post and read it or move on to a different post. It should also properly show what the post is about- clickbait is good for one time readers but having an honest title is the best way to go if you want loyal readers that return to your blog. Your title is also very important for SEO purposes.
Firstly, as mentioned above keywords are very essential for your post and therefore you need to make sure that your keyword is mentioned at least once in your title. For example, if you are writing a post about SEO the word “SEO” should be in your title at least once. If you are doing a post about blogging words like “blog”, “blogging“, “blogger” etc. should be in your title. You don’t need to use all of them but at least one of those words should be there.
Another thing you need to look out for when it comes to planning your title is that it should not be too long or too short. People sometimes disagree on the exact number of characters your post title should have but most SEO experts agree that it should have between 15-50 characters and anything more than that would mean your title is too long. If your title is too long or short the search engine may have a hard time finding your posts.

Self-hosting Vs Paid Plan


I’m not an expert at self-hosting or with paid plans but from the research I have done they both have their advantages and disadvantages as far as SEO is concerned.
Self-hosted sites tend to be a lot more easier to customise and offer a lot more options to customise your site in certain ways that a paid plan may not allow you to be able to do. Certain things need to be customised for SEO purposes and therefore this can come in handy. Self-hosted sites also offer very similar features and more for a lower price compared to paid WordPress plans.
The problems I saw with self-hosted though were that first of all you kind of need to do most of the work on your own unless you hire someone to do it for you (but if you’re going to pay someone to do it for you why not just get a slightly more expensive plan and not where you do not have to do a lot of the work). You also need a lot of time and at least some knowledge on how the process is done so if you’re not good with technology or you don’t have a lot of time this may not be for you. There is also a possibility that you will lose content, media or followers during the process of moving to a self-hosted site.
As I mentioned I am not expert when it comes to self-hosting as I have never had a self-hosted site. However, a fellow blogger Jirah Merizz has an awesome self- hosted site where I was able to find a bunch of information about self-hosting such as the benefits, the problems, why self hosting and more. She was also kind enough to give me more information when I reached out to her. She used Hostinger which I think is a pretty good platform to self-host through and if you are interested in more details about self-hosting check out her site as well as Hostinger for more information. Hostinger actually seems to have some kind of 90% off sale at the moment so if you have decided to self-host this might be the right time to go for it.
With a paid plan in my experience WordPress does tend to take care of everything but it is more expensive and at the end of the day you can’t customise to the same extent as you can with self-hosted sites and so certain SEO issues can not be addressed. Also there are certain things that could go wrong- it’s happened to me- that WP will simply tell you there is no way to fix so having WP do it for you is easier but does not guarantee that it will always works out.

Conclusion

I tried really hard to keep this post simple and to the point which I feel like a lot of posts about SEO aren’t because obviously a lot of technical terms and things are involved when it comes to SEO. However, this post is more for the average writer/blogger/site owner who may not always know much about SEO or technical terms. Basically I just didn’t want people to Google every five minutes before they understood what I was saying so I tried to keep it very basic.
I know some people may find that beneficial and if you enjoyed this kind of simple post about how to better your SEO scores I have a lot more simple tips like these that I can share with you so let me know in the comments below if you would be interested in similar posts.

Thoughts

Are you like me and have a hard time understanding SEO? What is something you have learnt about SEO that you have found beneficial? Did you know about the tips I mentioned above and do you use any of them? If so do you find them effective? Would you like to see more similar posts with easy/simple tips and tricks about SEO? As always I would love to hear your thoughts in the comments below and if you don’t have any thoughts about SEO feel free to just say hi!

Related Posts

How To Get More Followers
How To Get More Traffic
How To Make Money Blogging


For similar posts click here.
If you enjoyed this post don’t forget to like, follow, share and comment!
Enjoyed this post? Then follow me on social media:
Twitter Instagram Pinterest LinkedIn HubPages
Email me on (guest posts welcome!): insomniacwithanaccent@gmail.com

SEO For Dummies

SEO For Dummies

I don’t know about you guys but when it comes to SEO and all things SEO I feel like kind of a dummy a lot of times and as someone who barely knows anything when it comes to technology I really did not even know what SEO was till like some months ago. I’m not going to lie- SEO stuff makes me feel like a dummy sometimes. Even though the majority of the stuff I read about SEO optimization and stuff like that is in English I feel like it’s written in a different language that I don’t know. It took a lot of work for me to figure some stuff out and improve my site and I want to spare people the time and effort if I can in some way so I decided to write this article for people like me who may be a bit technologically challenged. I know a lot of you do struggle with SEO stuff because I do get a lot of comments/emails/DM’s asking about it and I also got some people asking about it in a poll I took some time ago asking what you guys want me to write about.
So basically, I have picked some basic stuff about SEO up over the last few months and noticed that certain small changes can make a huge difference so I decided to share these small ways through which you can improve your sites SEO.

What Is SEO?

“SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”- moz.com
I think this sums up SEO and what is really well so I’m going to just leave it at that.

Why Is SEO Important?

As mentioned above SEO can help you not only increase your traffic from search engines but also help you increase your traffic to a more specific audience. It helps you get an audience that is specifically looking for sites like yours. WordPress is awesome and I love connecting with other bloggers but just having WP traffic isn’t always enough especially if you are looking to blog professionally at some point. SEO gets you this outside traffic from search engines and helps you build your blog and diversifies the audience. Here are some easy and simple ways through which you can improve your SEO:

Theme


Your theme is absolutely a vital thing for your blog. The way your blog looks and loads is definitely directly related to how much traffic you get. Not even just SEO traffic but all traffic in general. Most people these days have shorter attention spans and if your blog does not load fast enough they are simply to going to move on to another blog that does load quickly.
Another thing you want to take into account when it comes to your theme is how easy it is to navigate. Can your reader easily find what they are looking for, do you have your categories neatly put somewhere so they can look at specific topics they are interested in and do you have a search button somewhere in case they are looking for a very specific post that they can’t seem to find. Also, is your font easy to read for everyone, does it load quickly, does it obstruct other text/links etc.
These are all such tiny things but they really make the biggest difference because often search engines will pick up on these little things and this will make you lose a lot of traffic that would have otherwise been directed to your site. I will be sharing a post which will be published at the same time as this one next week- Tuesday at 9 PM EST- and in that post I will talk in more detail about how to customise your theme to make it more SEO friendly and how to pick an SEO friendly theme to begin with. If this is something you are interested in check in again next week.

Headings


Your headings are super important and I will talk more about that below but what’s even more important are your subheadings. Don’t stick with just using H1 headings use H2, H3 and H4 as well because this will help search engines pick up the topic of your post better and therefore it will rank higher on the search engines pages. It’s a very simple but efficient way to increase your SEO. I also read that using an H2 heading with similar words or the same words as the H1 heading is also helpful because I guess it really emphasis what the topic of the post is and gets your keywords into the system.
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Post length


Most sites agree that post length is very important when it comes to SEO. Although it’s not impossible for shorter posts to have a high SEO score it does help a lot if your posts are longer. I am not completely sure why (let me know in the comments below if you know why) but longer posts are definitely better for your SEO. Most people suggest that you write a post that contains about 1500-2000 words in it. And if you are able to write posts that are even longer then you should definitely go for it and write posts that are longer than 2000 words.
The problem however with this is that it’s good for SEO but it may not always be good for other organic traffic. Yes, search engines will be able to pick it up more and you will likely see an increase in the amount of search engine traffic you get but at the same time you may lose your current/non-search engine following because they are used to your posts being a certain length and to be honest most people may not have the time/energy/enthusiasm/attention span to read really long 1500 plus word posts.
The advice I would give is write from the heart- if you can make it to 1500 words or more than that’s awesome but if you can’t don’t force yourself. If you just keep rambling on people are going to realise that and kind of skip a lot of what you’ve written or stop reading your posts in general because most people don’t want to read someone rambling on just to fill the word count. Another piece of advice I would give is that before you write a post do a lot of research about the topic you are writing on so that you aren’t just rambling but giving actual vital information to the reader about the topic while lengthening your posts. And at the end of the day if you can’t make it to a certain word count it’s really not the end of the world and it’s most definitely not worth losing your current audience over.

Images/gifs


Images and gifs are something that a lot of people forget about when it comes to their posts. There are so many benefits of using images and gifs on your posts such as it will draw in your readers, it will give your readers a break from reading if your post is longer, it will maintain your readers attention and in general it will just make your post more fun and interesting to read. Another awesome benefit is that images are great for your SEO. Images and gifs can really help draw in traffic from search engines and a lot of bloggers/sites admit that using images/gif’s really helps increase their traffic from search engines.
I do, however, want to warn people against using too many images in their posts. Yes, some images are good but overwhelming search engines with images will basically just get you listed as a spammer/spam. Also images do tend to slow down your loading time and as mentioned above loading time is very important when it comes to SEO. I would suggest stick to using a couple of images per post.

URL’s


URL’s are one thing that I think a lot of people neglect or that a lot of people may not know are super important when it comes to SEO. Make sure your URL isn’t too long or too short because this can effect your SEO as search engines may have a hard time identifying/categorizing your post. This isn’t really a URL thing in particular but I would also recommend double checking your title and making sure it is not too short or too long as this will effect your SEO and whether or not search engines are able pick up your post/article as well. I will talk more about making SEO friendly titles in the next post if I decide to make another similar post but until then try to keep your title medium length- some suggest about 30 characters long and some suggest about 50. Also I have noticed some people use emojis, hashtags and other things in their title. This can directly effect your URL so when you are editing your post make sure to edit your URL just to make sure that there are no emoji’s or useless hashtags in your URL.

Conclusion

I tried really hard to keep this post simple and to the point which I feel like a lot of posts about SEO aren’t because obviously a lot of technical terms and things are involved when it comes to SEO. However, this post is more for the average writer/blogger/site owner who may not always know much about SEO or technical terms. Basically I just didn’t want people to Google every five minutes before they understood what I was saying so I tried to keep it very basic. I know some people may find that beneficial and if you enjoyed this kind of simple post about how to better your SEO scores I have a lot more simple tips like these that I can share with you so let me know in the comments below if you would be interested in similar posts.

Thoughts

Are you like me and have a hard time understanding SEO? What is something you have learnt about SEO that you have found beneficial? Did you know about the tips I mentioned above and do you use any of them? If so do you find them effective? Would you like to see more similar posts with easy/simple tips and tricks about SEO? As always I would love to hear your thoughts in the comments below and if you don’t have any thoughts about SEO feel free to just say hi!

Related Posts

How To Get More Followers
How To Get More Traffic
How To Make Money Blogging


For similar posts click here.
If you enjoyed this post don’t forget to like, follow, share and comment!
Enjoyed this post? Then follow me on social media:
Twitter Instagram Pinterest LinkedIn HubPages
Email me on (guest posts welcome!): insomniacwithanaccent@gmail.com